Podcast Episodes

Story is Strategy

Episode 8

Harsh but necessary reality check: You have to limit the number of people who have input on your positioning and messaging statements. That's not me …

4 years, 4 months ago

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Building a B2B Marketing Strategy That Will Actually Work

Episode 7

Every marketer struggles with strategy. Especially early on in the year when you're still ironing everything out and trying to look ahead to Q2. When…

4 years, 5 months ago

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Is The CEO Getting In The Way of The Right Company Story?

Episode 6

There's always some internal BS that will get in the way of marketing success. And too often, it's your CEO wanting to change the brand narrative. So…

4 years, 5 months ago

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Live Q&A from December 2021

Episode 5

I did a live Q&A with a bunch of DGMG members in December 2021 and we hit on a range of topics from hiring to attribution to career growth and more. …

4 years, 5 months ago

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#04: The Path To CMO

Episode 4

How to Become a Marketing Leader (The Path To CMO w/TigerConnect CMO Wendy White) Any ambitious marketer has dreams of one day being called CMO. You …

4 years, 6 months ago

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#03: B2B Brand Strategy + Measurement

Episode 3

How I think about measuring brand for B2B startups and some tips on developing (and articulating) a brand strategy that the CEO and the rest of the e…

4 years, 6 months ago

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#02: My New Company + Writing Your Tagline

Episode 2

First some quick background on my new company DGMG and all of the things you can find right now on davegerhardt.com. Plus: everyone wants a good comp…

4 years, 6 months ago

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#01: I Quit My Job. Here's What I'm Doing Next.

Episode 1

I'm going all in on DGMG. Listen to this episode to hear why I quit my job and what I'm doing next. Plus: welcome to my new podcast feed. More to com…

4 years, 6 months ago

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