Episode Details

#224: Website Teardown | In this episode, Danielle (Head of Content at Exit Five) hosts a panel with top SEO and content marketing experts: Rita Cidre, Head of Academy at Semrush; Ross Simmonds, CEO at Foundation & Distribution.ai; and Tom Whatley, CEO of Grizzle.

Together, they break down real B2B websites, exposing the biggest SEO mistakes and sharing data-driven strategies for improving rankings, content, and conversion rates.

Danielle, Rita, Ross, and Tom cover:

• The most common SEO mistakes B2B marketers are making right now
• Why ranking for the wrong keywords is hurting your pipeline
• How to optimize content for scanners, search intent, and conversions

Timestamps

• (00:00) - – Introduction to Rita, Ross, and Tom
• (02:31) - – Why SEO has changed and what marketers are getting wrong in 2024
• (05:32) - – The impact of AI on SEO and why standing out is harder than ever
• (07:14) - – Case study: How Pipedrive increased signups by 33% with bottom-of-funnel SEO
• (09:40) - – The difference between top-of-funnel and bottom-of-funnel content strategies
• (12:07) - – Why glossary pages aren’t enough and what to do instead
• (14:43) - – The biggest homepage SEO mistakes (live website teardown)
• (19:26) - – How to structure product and category pages for better rankings
• (22:20) - – The problem with keyword stuffing vs. real search intent optimization
• (26:05) - – Why internal linking and URL structure matter for SEO success
• (30:41) - – How backlinks, brand authority, and digital PR impact rankings
• (34:35) - – The role of content quality, readability, and formatting for scanners
• (38:00) - – Common mistakes in blog strategy and how to fix them
• (42:30) - – Why getting to the point faster improves rankings and engagement
• (45:06) - – Final SEO takeaways recommendations

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