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#27 | Narrative Is Not a Marketing Task — It’s the CEO’s Job
“Innovation only happens if we know how to create new narratives. People will pay for a story—but they will die for a narrative.” — Guillaume Wiatr
In…
4 years, 7 months ago
#26 | Neuroscience Isn’t Just for Scientists — It’s the Secret Weapon of Smart CEOs
Neuroscience might seem far removed from business strategy—but it’s actually one of the most powerful tools modern companies are using to drive smart…
4 years, 7 months ago
#25 | 3 Critical Reasons Founders Must Prioritise Mental Wellbeing
Wellbeing and burnout are more than just trending topics—they’re now core business issues.
In this episode of Clinician to CEO, Hakeem Adebiyi is join…
4 years, 8 months ago
#24 | Why Great Products Don’t Sell Themselves — And What to Do About It
Many clinician-founders struggle not because their product isn’t good — but because they haven’t built the right sales and marketing engine to scale.…
4 years, 9 months ago
#23 | 5 Work Habits of Highly Productive People That You Can Steal Today
In this episode of Clinician to CEO, (formerly the Hands On Business Podcast) Hakeem Adebiyi breaks down five productivity habits that high performer…
4 years, 9 months ago
#22 | 5 Steps to a Successful Sales Call Clinicians Can’t Afford to Skip
Do salespeople underperform because they don’t know what to do—or because they don’t stick to a proven process?
In this episode of Clinician to CEO (F…
4 years, 10 months ago
#21 | Curse or Saviour? The Real Role of Key Account Planning in MedTech Growth
In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi unpacks the often misunderstood concept of key account p…
4 years, 10 months ago
#20 | The Psychology of Selling: What Clinicians Need to Learn to Lead in Business
In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem sits down with psychology-driven business strategist Leanne Elic…
4 years, 11 months ago
#19 | From Emerging Markets to Global Impact: Market Creation for Healthcare Founders
In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem sits down with Dr. Abdullahi Sheriff, Pharmaceutical Leader, Ass…
4 years, 11 months ago
#18 BONUS | Free Audiobook Sample: The Factors That Drive Marketing Strategy
In this bonus episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem shares a sample of his latest audiobook, The Factors That …
5 years ago