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#19 | From Emerging Markets to Global Impact: Market Creation for Healthcare Founders
Description
In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem sits down with Dr. Abdullahi Sheriff, Pharmaceutical Leader, Associate VP at MSD, and winner of the Black Business Awards 2020.
Known for his work in developing markets and creating sustainable healthcare categories, Dr. Sheriff reveals the 5 key steps to building a healthcare business that lasts — through strategic partnerships and market creation.
✅ What market creation actually means (and why it’s more powerful than product development)
✅ The biggest mistakes founders make when trying to scale in healthcare
✅ How to apply proven pharma growth strategies to your startup or SME
Whether you're in healthcare or any other industry, these insights are powerful, practical, and proven.
Book a 30 min discovery call for the Healthcare Export Accelerator Programme
This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.
📚 Books referenced:
- Radical Simplicity – Ken Allen
- The Prosperity Paradox – Prof. Clayton Christensen
- Hit Refresh – Satya Nadella