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#20 | The Psychology of Selling: What Clinicians Need to Learn to Lead in Business
Description
In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem sits down with psychology-driven business strategist Leanne Elich, who went from paediatric oncologist to commercial healthcare leader — all because she knew she could make more impact in business than at the bedside.
This wide-ranging conversation covers:
- The difference between listening and hearing—and why most business owners miss it
- Why communication is the most overlooked lever for effective leadership and sales
- Leanne’s Periodic Table of Sales™ and how it connects psychology to performance
Whether you’re leading a team, pitching a MedTech innovation, or trying to better connect with clients, this episode will give you a fresh perspective on influence, communication, and commercial success.
📚 Books mentioned:
- Influence by Robert Cialdini
- Conversational Intelligence by Judith E. Glaser
- Sales Acceleration Formula eBook: https://www.amazon.com/dp/B08P9VN3PH
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