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#24 | Why Great Products Don’t Sell Themselves — And What to Do About It
Description
Many clinician-founders struggle not because their product isn’t good — but because they haven’t built the right sales and marketing engine to scale.
In this episode of Clinician to CEO, Hakeem Adebiyi is joined by Carole Bozkurt, sales and marketing strategist and owner of Blueprint Marketing, to break down exactly what it takes to supercharge your business and drive consistent growth.
- Learn the 3 most important elements for building a scalable marketing strategy
- Discover the mental shift every clinician-founder must make to lead growth
- Understand why clarity and consistency are more powerful than complexity
This episode is packed with practical tools and mindset tips to help you shift from guesswork to growth—and turn your business into a high-performance machine.
📚 Books Mentioned:
- The Chimp Paradox – Prof. Steve Peters
- Atomic Habits – James Clear
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This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.