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Two Years Later
Episode 29
What’s the episode about: Arielle Nissenblatt chats with Sounds Profitable partners Bryan Barletta and Tom Webster about the two year anniversary of Sounds Profitable. Learn about our content initiat…
Published on 3 years, 1 month ago
Where Your Podcast Plays Matters More Than You Think
Episode 28
What does it mean that several podcasts paid to have their podcasts downloaded in a mobile app? Let’s break down the issue at hand, where things went wrong, and what we as an industry can do to solve…
Published on 3 years, 1 month ago
TikTok spotted scraping podcast feeds & 8 Other Stories
Episode 27
This week: TikTok spotted scraping podcast feeds, YouTube launches audio ads and host-read ad service, Internet radio platform Live365 to distribute through TuneIn On Air, the Spoken Word Audio Repor…
Published on 3 years, 1 month ago
What Does the Competitive Landscape for Podcasting Really Look Like?
Episode 26
There are around four million podcasts in the world today - but how many are you actually competing with? The answer is much smaller than you might think. Credits: Written by Tom WebsterEdited by To…
Published on 3 years, 1 month ago
ESPN Nears Large New Partnership With DraftKings & 6 Other Stories
Episode 25
This week: ESPN to potentially partner with DraftKings, Podcasting unions make headlines, Netflix confirms two independent measurement companies, advertisers reflect on 2023 spend, and two new podcas…
Published on 3 years, 2 months ago
Does Podcasting Have an Ad Frequency Problem?
Episode 24
As interest in podcasting continues to surge, so does the expectation that podcasting adheres to norms established in other advertising channels. Today, frequency capping takes the center stage. Po…
Published on 3 years, 2 months ago
Podcasting overtakes talk radio, CPMs increase & 7 Other Stories
Episode 23
This week: Podcasting overtakes talk radio, CPMs increase, video game ads counting as podcast downloads, and Publishers test personalizing newsletters. Podcasting overtakes talk radio, CPMs increase…
Published on 3 years, 2 months ago
Is It Time To Rethink Promo Codes?
Episode 22
With the release of We’ll Be Right Back, part two of After These Messages, Tom Webster has a few questions about promo codes. Is it time to change how we use them? Credits: Written by Tom WebsterEdit…
Published on 3 years, 2 months ago
Sounds Profitable - Two Years Later
Episode 21
Sounds Profitable is two years old this month! Founder Bryan Barletta talks about just how far we’ve come in 24 short months, and where we are headed next as we continue to serve our mission to push …
Published on 3 years, 2 months ago
Podcasters Are Buying Millions of Listeners Through Mobile-Game Ads & 7 Other Stories
Episode 20
This week: Podcasts found using mobile game ads for downloads, a trio of new pixels announced, and the Independent is reframing programmatic for advertisers.
Podcasters Are Buying Millions of Listen…
Published on 3 years, 2 months ago