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The Influencer Marketing Advantage w/ Shreya Sharma
Episode 20
In an industry where influencer marketing is taking strides, how can podcasters get a leg up? Shreya Sharma talks with Bryan about how the lack of differences between the two needs to be recognized A…
Published on 3 years, 10 months ago
How To Field Your Own Listener Survey
Episode 8
Google Forms: https://www.google.com/forms/about/
The Optimization Trap - when NOT to rely solely on listener surveys: https://tomwebster.media/archive/no-one-likes-pizza/
On survey incentives:https://…
Published on 3 years, 10 months ago
How To Buy Host-Read Ads At Scale w/ Jordan Harbinger
Episode 19
Growing your audience through host-read ads works. But it takes time and effort. Time and effort that Jordan Harbinger has put in.Key Links:Jordan HarbingerArticle: https://soundsprofitable.com/updat…
Published on 3 years, 10 months ago
Who Doesn't Like Pizza?
Episode 7
Sean Ross on How to Have More Hits: https://powergold.com/how-to-have-more-hits/Ed Sheeran obliterates the Spotify record: https://www.musicbusinessworldwide.com/ed-sheeran-obliterates-spotify-record…
Published on 3 years, 10 months ago
Don't Forget the Intangibles of Podcast Advertising w/ Tom Webster
Episode 18
Understanding if your ad is working is absolutely critical. Brand Lift studies help you know if they are working. Tom Webster and Edison Research do a phenomenal job of telling you just that.Key Link…
Published on 3 years, 11 months ago
Understanding Lift Reports w/ Matt Drengler
Episode 17
Lift reports are critical for understanding the efficacy of your campaigns. I speak with my good friend Matt Drengler of Podsights about how you want the honest truth from about attribution.Key Links…
Published on 3 years, 11 months ago
Celebrity Podcasts: Neither Fish Nor Fowl
Episode 6
From The Guardian: https://www.theguardian.com/tv-and-radio/2021/may/22/are-celebrities-ruining-podcastingThe five biggest celebrities in podcasting in terms of weekly reach: Joe Rogan Michael Barbar…
Published on 3 years, 11 months ago
The Podscape! w/ John Goforth and Cameron Hendrix
Episode 16
The podcasting advertising landscape is ever changing. Even the most recent map that I helped work on with the help of Magellan AI is already in need of updates. But that’s the goal of the Podscape. …
Published on 3 years, 11 months ago
Elephants, Shar-Peis, and Hedgehogs: What Recent Podcast Platform Data Really Tells Us
Episode 5
Subscribe to the I Hear Things newsletter at http:ihearthin.gs. All the data I cited is represented there.James Cridland's exploration of the Libsyn/Buzzsprout data: https://podnews.net/article/spoti…
Published on 3 years, 11 months ago
Taking DAI Seriously w/ Heather Osgood
Episode 15
If you listen to Sounds Profitable, you listen to DAI. It’s an amazing tool which allows you to basically assemble the lego blocks of a podcast, and swap and replace things at any point in the future…
Published on 3 years, 11 months ago