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GenZ Brand Recognition, Monitoring Apple Podcast Analytics, Spotify's Audiobook Evolution
Episode 189
Here's what you need to know for today in the business of podcasting: Gen Zers can recognize brands based solely on ‘sonic memes,’ report says by Aly…
2 years, 8 months ago
Amazon's Interactive Audio, Positive Holiday Shopping Indicators, 2024 Programmatic Strategies
Episode 188
Here's what you need to know for today in the business of podcasting: Amazon launches interactive audio ads on both ad-supported Amazon Music and Ama…
2 years, 8 months ago
Podcasting's Brand Safety Boom, Netflix Frequency Drop, Wondery Podcasts on CTV
Episode 187
Here's what you need to know for this week in the business of podcasting:Less is More: ARM’s Podcast Ad Break StudyBrand Safety, Programmatic Growth,…
2 years, 8 months ago
Podcast Ad Frequency Study, YouTube Trend Data, IAB Podcast Revenue Report, & more.
Episode 186
Here's what you need to know for today in the business of podcasting: What is the Optimal Number of Ads in an Audio Ad Break? by Lisa Prentis JacobsU…
2 years, 8 months ago
Sports Podcast Branding Potential, Phones Dominate Shopping, Spotify's Podcast Strategy
Episode 185
Here's what you need to know for today in the business of podcasting: Mobile phones are the most popular devices used to shop, report says by Alyssa …
2 years, 8 months ago
How Branded Podcasts Might Be One Key To New Listeners
Episode 184
This week, Tom Webster takes a look at Brand Fans, and how branded podcasts could actually grow the overall audience for podcasting. Written by Tom …
2 years, 8 months ago
Wondery CTV Play, DTC Brands on Programmatic Audio, Did Somebody Say McDonalds?
Episode 183
Here's what you need to know for today in the business of podcasting:
Wondery launches three podcast FAST channels on Amazon Freevee by Sara Guaglion…
2 years, 8 months ago
Apple’s Podcast Advertising Potential, Netflix's Ad Frequency, UK Podcast Upfront, & More
Episode 182
Here's what you need to know for today in the business of podcasting: Apple considers selling more podcast ads by Ashley CarmanNetflix’s Answer To Su…
2 years, 8 months ago
YouTube's RSS Ingestion, New Branded Podcast Study, Antiquated Keyworld Blocking, & More.
Episode 181
Here's what you need to know for this week in the business of podcasting:The Power of Brands in Podcasts, A Podcast Landscape StudySpotify’s Dave Byr…
2 years, 8 months ago
Reframing YouTube Podcasting, CTV Measurement Needs Transparency, Millennials Love Podcasts, & More
Episode 180
Here's what you need to know for today in the business of podcasting:Confused About Video? The Listeners Aren’t! by Tom WebsterMeet the MillennialsPu…
2 years, 8 months ago