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Keyword Blocklist Danger, Spotify’s Brand Safety Play, ARN Aims for SCA, & More
Episode 179
Here's what you need to know for today in the business of podcasting: Streaming-Powered Tools Coming to Spotify [Source]ARN takeover bid for SCA by C…
2 years, 8 months ago
Confused About Video? The Listeners Aren’t!
Episode 178
While the podcast industry frequently debates what qualifies ‘a podcast’, data from The Podcast Landscape shows podcast listeners have a pretty consi…
2 years, 9 months ago
YouTube's Podcast Ad Policy, B2B's Marketing Bloom, Publishers Mislabeled as MFA
Episode 177
Here's what you need to know for today in the business of podcasting:YouTube Podcasts in the UK and The Youtube Advertising Conundrum by Adam Bowie […
2 years, 9 months ago
YouTube Passes Netflix w. Teens, Targeting Gen Alpha, Public Media's Future, & More
Episode 176
Audio ads can be effective, but only if they’re not disruptive: report. By Alyssa Meyers [Source]“Without margin, there is no mission” by Ariel Shapi…
2 years, 9 months ago
Canada's Podcasting Registration, Latino Podcast Listener Data, Reinforcing Download Metric, & More
Episode 175
Here's what you need to know for this week in the business of podcasting: Joint Statement on the Continued Integrity of the Download MetricHow Spreak…
2 years, 9 months ago
Download Metric Integrity, Speaker's Outlier Algorithm, Airchecks in Podcasting, & More
Episode 174
Here's what you need to know for today in the business of podcasting: Joint Statement on the Continued Integrity of the Download Metric by Bryan Barl…
2 years, 9 months ago
Postal Match Issues, HGTV Stars Launch Podcast Network, Improving Hispanic Targeting, & More.
Episode 173
Here's what you need to know for today in the business of podcasting: Nearly Half the Data Used for Ad Targeting is Wrong by Jack NeffHispanic Audien…
2 years, 9 months ago
Latino Listener Report, Canadian Podcast Registration, Spreaker's PodUptime, & More
Episode 172
Here's what you need to know for today in the business of podcasting. The Latino Podcast Listener Report 2023Advertisers will spend $84 billion on ad…
2 years, 9 months ago
Keyword Buying in Video, Authentic Hispanic Audio Campaigns, YouTube's Podcasting Potential & More
Episode 171
Here's what you need to know for this week in the business of podcasting: Dentsu, GumGum, Iris.tv build video keyword targeting capability Advertisin…
2 years, 9 months ago
Amazon Audio DSP Goes UK, Social Referrals Down for News ,Branded Podcast Study, & More
Episode 170
Here's what you need to know for today in the business of podcasting: Why Branded Content Could Be Bigger Than You Think by Tom WebsterWith New Ads T…
2 years, 9 months ago