Podcast Episodes

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The “Why” of Your Podcast
The “Why” of Your Podcast

Episode 241

Since the beginning of podcasting, people have yearned to know exactly why someone does or does not listen to their podcast. Tom Webster reflects on …

2 years, 8 months ago

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Audio's 2024 Momentum, Challenging TV Upfronts, Networks Test AI, & More.
Audio's 2024 Momentum, Challenging TV Upfronts, Networks Test AI, & More.

Episode 240

Here's what you need to know for today in the business of podcasting:

How podcast networks are testing AI tools for faster translation, ad sales by S…

2 years, 8 months ago

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Sports' Gen Z Problem, Host-Read on YouTube, Podcasting's Cool Factor & More
Sports' Gen Z Problem, Host-Read on YouTube, Podcasting's Cool Factor & More

Episode 239

Here's what you need to know for today in the business of podcasting:

Not All Podcast Ads are Created Equal. Here's Why by Kedric Walls
Sports has a G…

2 years, 8 months ago

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Skippable Ad Engagement, Pivoting to Long-Term Branding, Podcasting x SXSW, & More
Skippable Ad Engagement, Pivoting to Long-Term Branding, Podcasting x SXSW, & More

Episode 238

Here's what you need to know from this week in the business of podcasting.

Podcast Download: Disconnect Between Ad Creative and Audience Expectations
T…

2 years, 8 months ago

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Podcasts Save Time, Teen's Search on TikTok, Chrome Closes Cookie Jar, & More.
Podcasts Save Time, Teen's Search on TikTok, Chrome Closes Cookie Jar, & More.

Episode 237

Here's what you need to know for today in the business of podcasting:

The 25th Hour by Tom Webster
Podcasts are key tool for TV discovery, research sho…

2 years, 8 months ago

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Podcast Ad Expectations, 1 Billion Down-Under Downloads, Podcasting's Programmatic Potential, & More
Podcast Ad Expectations, 1 Billion Down-Under Downloads, Podcasting's Programmatic Potential, & More

Episode 236

Here's what you need to know for today in the business of podcasting:

Podcast Ad Creative Disconnect Revealed In Cumulus Media And Signal Hill Insigh…

2 years, 8 months ago

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The 25 Hour Day
The 25 Hour Day

Episode 235

Tom Webster explains what rocks, sand, and Duolingo can teach podcasting in how we frame listening statistics and audience behavior.
Written by Tom …

2 years, 8 months ago

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SXSW x iHeart Awards, Skippable Ad Appeal, Keeping Child-Safe Compliant, & More.
SXSW x iHeart Awards, Skippable Ad Appeal, Keeping Child-Safe Compliant, & More.

Episode 234

Here's what you need to know for today in the business of podcasting:

The incredible shrinking podcast industry by Max Tani
TikTok reports non-skippab…

2 years, 8 months ago

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A Year in Acquisitions, YouTube Ingests RSS, Accounting for Authenticity, & More
A Year in Acquisitions, YouTube Ingests RSS, Accounting for Authenticity, & More

Episode 233

Here's what you need to know for this week in the business of podcasting: Podcast Acquisitions & Investments - 2023 Industry RecapSXM Media’s Digital…

2 years, 8 months ago

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Acquisition in Podcasting, Spotify Ambassador Ads, Branded Music Pitfalls
Acquisition in Podcasting, Spotify Ambassador Ads, Branded Music Pitfalls

Episode 232

Here's what you need to know for today in the business of podcasting:Podcast Acquisitions & Investments - 2023 Industry Recap by Bryan Barletta

Ambass…

2 years, 8 months ago

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