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Serial and the Importance of Content Curation & 8 other stories for September 22nd 2022

Serial and the Importance of Content Curation & 8 other stories for September 22nd 2022


Episode 19


This week: Serial and the importance of content curation, Spotify launches audiobooks, Spanish-language TV is surging,  why Wonder Media Network won’t use programmatic, and SirusXM is no longer the b…


Published on 3 years, 2 months ago

Inaugural Business Leaders Summit Recap

Inaugural Business Leaders Summit Recap


Episode 18


In this episode of Sounds Profitable: Arielle Nissenblatt and Tom Webster sit down to discuss Podcast Movement, the Sounds Profitable Business Leaders Summit, and most importantly: an update on Tom’s…


Published on 3 years, 2 months ago

One Key To Growing Podcasting We Take For Granted

One Key To Growing Podcasting We Take For Granted


Episode 17


We talk a lot about the unique content advantages in podcasting, but one key to growing the medium with an older audience might be even simpler. Credits: Written by Tom WebsterEdited by Tom WebsterP…


Published on 3 years, 2 months ago

Programmatic Advertising Could Make Podcasting a $6 Billion Industry by 2026 & 7 Other Stories

Programmatic Advertising Could Make Podcasting a $6 Billion Industry by 2026 & 7 Other Stories


Episode 16


This week: Analyst predicts programmatic will get podcasting to six billion in ad spend, the new iOS update takes care of AppleCoreMedia, Apple announces virtual neighborhood for Latine Heritage Mont…


Published on 3 years, 2 months ago

Programmatic Advertising for Buyers

Programmatic Advertising for Buyers


Episode 15


September 22nd is officially the last day of Summer, making our third and final article in our Programmatic Summer series absolutely not late to the party. Credits: Written by Bryan BarlettaProduced…


Published on 3 years, 3 months ago

All We Know About Netflix's Ad Plans So Far & 9 Other Stories

All We Know About Netflix's Ad Plans So Far & 9 Other Stories


Episode 14


This week: We learned something interesting about Netflix, Cross-promotions work but you might be doing them wrong, Anchor continues to be the top podcast host by episode share, and the FTC sues a da…


Published on 3 years, 3 months ago

100 Years of Audio Advertising

100 Years of Audio Advertising


Episode 13


In this episode of Sounds Profitable: Bryan Barletta is joined by Stew Redwine in observing the anniversary of the first audio advertisement in 1922. How have things changed over a hundred years? Wha…


Published on 3 years, 3 months ago

Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?

Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?


Episode 12


There's a lot of received wisdom that says host read ads beat announcer ads in podcasting. But is this always true? Could it even be a false choice? Credits: Written by Tom WebsterEdited by Tom Webs…


Published on 3 years, 3 months ago

Podcast Ad Spend Isn’t Slowing as a Recession Potentially Looms & 7 Other Stories

Podcast Ad Spend Isn’t Slowing as a Recession Potentially Looms & 7 Other Stories


Episode 11


This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what to do if premium users choose not to see ads, and…


Published on 3 years, 3 months ago

The Reality of Podcast Economics: I Built an Independent Women’s Podcast Network

The Reality of Podcast Economics: I Built an Independent Women’s Podcast Network


Episode 10


In three years, Allyson Marino built and sold her own podcast company, Lipstick & Vinyl, a network built around strong female voices. Here is Allyson’s story. Credits: Written by Allyson MarinoEdite…


Published on 3 years, 3 months ago





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