Podcast Episodes
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Spotify + Audiobooks, AdvertiseCast's CPM Increase, Veritonic Holiday Ad Study, & More.
Episode 169
Here's what you need to know for today in the business of podcasting: Brands Are Slowly Going Always-On With Hispanic Audiences by Catherine Perloff …
2 years, 9 months ago
Why Branded Content Could Be Bigger Than You Think
Episode 168
Tom Webster takes a look at the potential for brands and podcasts, and how data shows they have even more room to grow. Written by Tom Webster Edited…
2 years, 9 months ago
Podcasts in Classrooms, Gen Z Adults Embrace Audio, ADL Search Ad Investigation, & More.
Episode 167
Here's what you need to know for today in the business of podcasting:Streaming video, music among Gen Z’s most popular media activities by Sara Lebow…
2 years, 9 months ago
Dentsu's Keyword Buying, Spotify's CTV Play, Amazon Podcast Previews Go Global, & More
Episode 166
Here's what you need to know for today in the business of podcasting: DENTSU BRINGS KEYWORD BUYING TO CONNECTED TV TO IMPROVE BRAND SAFETY AND TARGET…
2 years, 9 months ago
Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More
Episode 165
Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/ove…
2 years, 9 months ago
Brand Lift for Influencer ROI, International Podcast Day, Adlarge Partners w/ Barometer
Episode 164
Here's what you need to know for today in the business of podcasting: Influencer agency adopts brand lift metrics across campaigns to address measure…
2 years, 9 months ago
Audio Attention Outperforms, Sunsetting Google Podcasts, CTV Lifts Programmatic, & More.
Episode 163
Here's what you need to know for today in the business of podcasting: How attention metrics is tuning into audio investments by Michael Bürgi https:/…
2 years, 9 months ago
SXSW x Podcasting
Episode 162
Pack your bags, because the Business of Podcasting takes center stage this year at SXSW.Credits: Written by Bryan Barletta Edited by Tom Webster Audi…
2 years, 9 months ago
Apple's Apps to Podcasts, Streaming Spending Down 25%, Branded Narrative Has More Lift, & More
Episode 161
Here's what you need to know for today in the business of podcasting: Over 100 new podcasts from top apps and services launch on Apple Podcasts: http…
2 years, 9 months ago
Spotify's Voice AI, Ads on Prime Video, Behind the Minimum Guarantee Numbers & More
Episode 160
Here's what you need to know for today in the business of podcasting: Spotify Announces Voice Translation: https://twitter.com/eldsjal/status/1706325…
2 years, 9 months ago