Podcast Episodes
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Pepsi Goes Wide, Sports Fans Love Video Podcasts, & More
Episode 262
Here's what you need to know for today in the business of podcasting:
Analysis Shows How Important Digital Audio Is Becoming For Retailers
Pepsi sat o…
2 years, 7 months ago
Taylor Swift’s Podcast Influence, Upper Funnel Success, & More
Episode 261
Here's what you need to know for today in the business of podcasting:
Most B2B content marketers have trouble creating the right content for their au…
2 years, 7 months ago
The Subtle Key to Podcasting's Persuasiveness
Episode 260
Miles of article inches have been written about podcasting’s persuasiveness, but NPR’s Body Electric takes audience engagement to a new, physical lev…
2 years, 7 months ago
Branded Content Surging, Building Authentic Multicultural Ads, & more
Episode 259
Here's what you need to know for today in the business of podcasting:
Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day …
2 years, 7 months ago
Gen Z Ad Appeal, Slate's Podcast Success, Acast on Apple, & More
Episode 258
Here's what you need to know for today in the business of podcasting:
Acast expects short-term impact on listens from Apple update by Ella Sagar
This …
2 years, 7 months ago
What $7m Buys in Podcasting, Brand Investment Increase, YouTube's Streaming Success, & More
Episode 257
Here's what you need to know for this week in the business of podcasting:
The following stories feature reporting specifically by The Download:
How Mu…
2 years, 7 months ago
2024 Benchmarks, Lowballing SSPs, NYT Ad Revenue Down, & More
Episode 256
Here's what you need to know for today in the business of podcasting:
The Trade Desk Plans To Lowball SSP Floor Prices
Podcast benchmarking: How did y…
2 years, 7 months ago
Bumper's Podcast X-Ray, Brand Advertising Growing, More Podcast Investments, & More
Episode 255
Here's what you need to know for today in the business of podcasting:
More than a third of marketers will increase their brand marketing investments …
2 years, 7 months ago
Reintroducing Podcasting
Episode 253
If someone peeked into podcasting in the late 2010s, they would’ve seen an industry in ad tech infancy in comparison to podcasting’s capabilities now…
2 years, 7 months ago
What $7m Buys in Podcasting, YouTube Outpaces Netflix, Spotify Q4 Earnings, & More
Episode 252
Here's what you need to know for today in the business of podcasting:
Netflix's Threat Isn't in Hollywood. It's YouTube by Entertainment Strategy Guy…
2 years, 7 months ago