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Spotify Shifts Podcast Strategy, & 2 Other Stories
Episode 106
Articles covered:
Quick Hits:
Registration is open for next week’s Sounds Profitable webinar for the upcoming study The Podcast Opportunity: Buyer P…
2 years, 8 months ago
Celebrity Podcasts: Successes or Sussexes?
Episode 105
This week, Tom looks at some recent data on popular podcast genres from Pew in light of Spotify parting ways with Meghan and Harry and their podcast …
2 years, 8 months ago
Podcast Listeners Receptive to Political Ads & 2 Other Stories
Episode 104
This week's stories: Podcast listeners well disposed to political ads (Veritonic)Let’s Think about Podcast Consumers, Not Just ListenersCan A Million…
2 years, 8 months ago
Unifying Programmatic Buying
Episode 103
Programmatic ad placement has been stuck on the waterfall for long enough. It’s time to lay the foundation for Header Bidding in podcasting. Written …
2 years, 8 months ago
Spotify Downsizes 2% of Podcast Workforce & 2 Other Stories
Episode 102
Articles covered: Spotify to Slash Podcast Workforce, Combine Parcast and Gimlet Studios in New Round of Cuts“How Do We Pivot?”: Podcasting Turns to …
2 years, 9 months ago
Podcasting's Biggest Opportunity
Episode 101
Podcasting is becoming more competitive and less collegial every year. Is that a good thing, a bad thing, or just inevitable? Tom Webster suggests th…
2 years, 9 months ago
Australian Podcast Ad Spend Up 13% & 3 Other Stories
Episode 100
This week on the Download: Why podcasters are selling subscriptions through third-party vendorsFuture of TV Briefing: CTV continues to be a black box…
2 years, 9 months ago
The Complicated Role of AI in Podcasting
Episode 99
There has been much concern over how podcasting will implement AI. Tom breaks down the current landscape, as well as future symbiotic relationships.
C…
2 years, 9 months ago
A Rebuttal to Podcasting's "demise" & 2 Other Stories
Episode 98
This week on The Download: Advertisers and audiences refute the idea that podcasts are on the wane. NewsGuard: Programmatically-placed ads for major …
2 years, 9 months ago
A VAST Feature Request
Episode 97
Like a kid taking a bite of his dessert before his meal is finished, I think it’s time we enter the next phase of podcast adtech even before we finis…
2 years, 9 months ago