Podcast Episodes
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Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?
Episode 12
There's a lot of received wisdom that says host read ads beat announcer ads in podcasting. But is this always true? Could it even be a false choice? Credits: Written by Tom WebsterEdited by Tom Webs…
Published on 3 years, 1 month ago
Podcast Ad Spend Isn’t Slowing as a Recession Potentially Looms & 7 Other Stories
Episode 11
This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what to do if premium users choose not to see ads, and…
Published on 3 years, 1 month ago
The Reality of Podcast Economics: I Built an Independent Women’s Podcast Network
Episode 10
In three years, Allyson Marino built and sold her own podcast company, Lipstick & Vinyl, a network built around strong female voices. Here is Allyson’s story. Credits: Written by Allyson MarinoEdite…
Published on 3 years, 1 month ago
The Future of Brand Safety & Suitability for Audio
Episode 10
In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes podcasts based on the GARM brand suitability componen…
Published on 3 years, 1 month ago
Podcast Ad Delivery: Make Better Sandwiches
Episode 9
Even with the best intentions, bad ad delivery can happen. But why does it happen? Credits: Written by Bryan BarlettaEdited by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profi…
Published on 3 years, 1 month ago
Apple Ramps Up Its In-House Podcasting Efforts & 6 other stories for August 18th 2022
Episode 8
This week: Apple’s funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalism, Edison’s Latino Podcast Report, and Spotify bund…
Published on 3 years, 2 months ago
The Podcasting Problem Hiding in Plain Sight
Episode 7
Survey after survey tell us that people continue to discover podcasting every year. But is podcasting growth really a case of three steps forward, two steps back? Credits: Written & Editing by Tom W…
Published on 3 years, 2 months ago
Podcast Quarterly Earnings & 6 Other Stories
Episode 6
This week on The Download: Quarterly earnings, more quarterly earnings, Audio is getting its own track at Advertising Week, and Spotify is giving podcasts their own space in its app. Arielle: Hope…
Published on 3 years, 2 months ago
How To Approach A Podcast Industry-Wide Education Initiative
Episode 5
In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry.…
Published on 3 years, 2 months ago
Programmatic Advertising for Podcasters: How to Get Started
Episode 4
The Summer of Programmatic continues! You may have already decided that programmatic advertising is important, but is it difficult to get started? The answer is...no! And this week, we lay out a simp…
Published on 3 years, 2 months ago