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Radio's Seven Warnings For The Podcast Industry: Part 2
Episode 34
This week, Tom continues his thoughts from last week about what Podcasting can learn from Radio’s worst mistakes. Credits: Written by Tom WebsterEdited by Tom WebsterProduced with Spooler.fmHosted w…
Published on 2 years, 11 months ago
Amazon Music Adds Entire Music Catalog, Ad-Free Podcasts & 6 Other Stories
Episode 33
This week: Amazon Prime users get ad-free podcasts and music, Buzzsprout combats email spam, new ad placements at Apple cause brand safety issue, and a roundup of the three new podcast research studi…
Published on 2 years, 11 months ago
Radio's Seven Warnings For The Podcast Industry: Part 1
Episode 31
This week we kick off a two part series on the lessons that podcasting can take from radio's struggles. Credits: Written by Tom WebsterEdited by Tom WebsterProduced with Spooler.fmHosted with Omny …
Published on 2 years, 11 months ago
How Podcast Networks are Making Their Own Rules for Political Advertising & 5 Other Stories
Episode 30
This week: A birds-eye view of how podcasting is doing political ads this year, Spotify stock drops after announcing price increase, podcast companies discuss diversity at Advertising Week and the IA…
Published on 2 years, 11 months ago
Two Years Later
Episode 29
What’s the episode about: Arielle Nissenblatt chats with Sounds Profitable partners Bryan Barletta and Tom Webster about the two year anniversary of Sounds Profitable. Learn about our content initiat…
Published on 2 years, 11 months ago
Where Your Podcast Plays Matters More Than You Think
Episode 28
What does it mean that several podcasts paid to have their podcasts downloaded in a mobile app? Let’s break down the issue at hand, where things went wrong, and what we as an industry can do to solve…
Published on 2 years, 11 months ago
TikTok spotted scraping podcast feeds & 8 Other Stories
Episode 27
This week: TikTok spotted scraping podcast feeds, YouTube launches audio ads and host-read ad service, Internet radio platform Live365 to distribute through TuneIn On Air, the Spoken Word Audio Repor…
Published on 3 years ago
What Does the Competitive Landscape for Podcasting Really Look Like?
Episode 26
There are around four million podcasts in the world today - but how many are you actually competing with? The answer is much smaller than you might think. Credits: Written by Tom WebsterEdited by To…
Published on 3 years ago
ESPN Nears Large New Partnership With DraftKings & 6 Other Stories
Episode 25
This week: ESPN to potentially partner with DraftKings, Podcasting unions make headlines, Netflix confirms two independent measurement companies, advertisers reflect on 2023 spend, and two new podcas…
Published on 3 years ago
Does Podcasting Have an Ad Frequency Problem?
Episode 24
As interest in podcasting continues to surge, so does the expectation that podcasting adheres to norms established in other advertising channels. Today, frequency capping takes the center stage. Po…
Published on 3 years ago