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Google Announces Ad Library & 2 Other Stories
Episode 78
This week on The Download: Google Announces Ad Library, the maturing podcast ad industry attracts more mainstream brands, and Audiobooks could become new audio advertising frontier. Quick Hits:Gumbal…
Published on 2 years, 8 months ago
5 Questions To Ask Your Podcast Audience
Episode 77
Tom Webster recently wrote an article entitled, “What We Talk About When We Talk About Podcasts.” He posits that, while publishers may think they know a lot about their audiences, they don’t really k…
Published on 2 years, 8 months ago
The Audio Customer Journey: Don’t Stop Believin’
Episode 76
From an undisclosed location in Prague, Tom Webster reflects on highlights from recent Sounds Profitable research and why it means radio should embrace podcasting. Credits:Written by Tom WebsterEdite…
Published on 2 years, 8 months ago
Ad Fraud Yet to Significantly Impact Podcasts & 3 Other Stories
Episode 75
This week on The Download:Ad Fraud Yet to Significantly Impact PodcastsMarketers and creators react to potential TikTok banYouTubeTV increases price due to content costsSounds Profitable releases The…
Published on 2 years, 8 months ago
How Google Can Earn the Trust of the Podcast Industry
Episode 74
Google has a potentially huge opportunity to grow the podcast industry — both for publishers and for listeners (and even for advertisers) — by way of YouTube Music. The past few weeks have brought mo…
Published on 2 years, 8 months ago
The Measurement Excuse
Episode 73
This week Bryan addresses the myth that podcasting has a unique measurement problem, and how the industry as a whole can move forward to address it. Written by Bryan BarlettaEdited by Tom WebsterAsse…
Published on 2 years, 8 months ago
Podcasters weigh in on ChatGPT, and 2 Other Stories
Episode 72
The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now.The stories cove…
Published on 2 years, 8 months ago
Does the Medium Move the Message?
Episode 71
Does the medium move the message? Spoiler alert - yes. This week Tom Webster previews the next research project from Sounds Profitable.Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spo…
Published on 2 years, 9 months ago
Spotify On Stream Announces New Features & 3 Other Stories
Episode 70
Gavin: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Gavin Gaddis, in for Manuela Bedoya. Shreya:…
Published on 2 years, 9 months ago
Feed Drop: Danone's Conscious Marketer, Linda Bethea
Episode 69
This week we bring you a feed drop from Insider Interviews, in which E.B. Moss interviews Linda Bethea. The original show notes follow:
Linda Bethea, Head of Marketing for Danone North America - a to…
Published on 2 years, 9 months ago