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How Brands Can Lift Minority-Owned Media & 2 Other Stories
Episode 89
This week on The Download: How Brands Can Lift the Tide of Minority-Owned MediaMore brands choose Boomer/GenX influencers as 'older audiences can be just as impactful' as young ones.What Marketers ne…
Published on 2 years, 7 months ago
Revisit: How To Approach A Podcast Industry-Wide Education Initiative
Episode 88
In this special re-upload, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry. Gupta comes to us by way o…
Published on 2 years, 7 months ago
Bringing More to the Table
Episode 87
Continuing Sounds Profitable’s mission to provide more for the business of audio, Bryan Barletta announces the Partner Perks Series. Get in touch to learn more about the Business Leaders Summit at Th…
Published on 2 years, 7 months ago
Blocklists Continue to Hurt News, & 3 Other Stories
Episode 86
This week's stories: ‘They are blatantly blocking news’: Confessions of a programmatic sales lead on brand safety filters’ impact on publishers’ direct-sold adsPew Research publishes Podcasts as a So…
Published on 2 years, 7 months ago
April is Adopt-a-Listener Month: A Conversation with Lauren Passell
Episode 85
Did you know that April is Adopt-a-Podcast Listener Month? Now you do! Bryan Barletta speaks with Lauren Passell and Arielle Nissenblatt about Tink Media, this new initiative to grow the podcast/audi…
Published on 2 years, 7 months ago
S&P Revises Ad Spend Prediction & 2 Other Stories
Episode 84
Discussed this week:Ad Spend in the US will grow more than initially expected this year, per S&P. How brands can tailor their audio ads to target “co-listeners”Why news outlets are putting their podc…
Published on 2 years, 7 months ago
Radiodays Europe Recap: Trends, Highlights, and Research
Episode 82
In this episode, Tom, Arielle, and Bryan recap their experiences at Radiodays Europe, which took place last month in Prague. They discuss the expo hall, the presentation they attended, trends they id…
Published on 2 years, 8 months ago
How to Murder a Podcast
Episode 81
This week, Tom Webster spots a misapplication of podcast research that he felt strongly enough about to hopefully nip in the bud, wherever the bud may be found.Contact for information about Business …
Published on 2 years, 8 months ago
AMERICA Act Aims to Regulate Big Ad Tech & 2 Other Stories
Episode 80
This week on The Download:AMERICA bill aims to regulate big ad techPublishers find Q1 numbers not as bad as forecastedA deep dive into podcasting in South Korea
Quick Hits:Submissions for the Digiday …
Published on 2 years, 8 months ago
RIP Baked-In Ads
Episode 79
Podcast advertising is in a weird phase. We’re caught between our ideals and our reality; the technical capabilities of the space and the business decisions of the company. That confusion is starting…
Published on 2 years, 8 months ago