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New Study Examines Buyer Perceptions of Podcast Advertising & 2 Other Stories
Episode 108
Articles covered: The Podcast OpportunitySXM Shuts down StitcherFilm and TV have collapsed over the last decade.Quick HitsLong Read- Podcasts, a hot advertising medium by Ruby Derrick ThePodcastHost.…
Published on 2 years, 5 months ago
Neither Fish Nor Fowl
Episode 107
With the upcoming release of Sounds Profitable’s study The Podcast Opportunity, Tom reflects on the idea of podcasting being considered ‘neither fish nor fowl’ in the advertising world. Credits:Writt…
Published on 2 years, 5 months ago
Spotify Shifts Podcast Strategy, & 2 Other Stories
Episode 106
Articles covered:
Quick Hits:Registration is open for next week’s Sounds Profitable webinar for the upcoming study The Podcast Opportunity: Buyer Perceptions of Podcast Advertising. The presentation …
Published on 2 years, 5 months ago
Celebrity Podcasts: Successes or Sussexes?
Episode 105
This week, Tom looks at some recent data on popular podcast genres from Pew in light of Spotify parting ways with Meghan and Harry and their podcast Archetypes. What can we learn from the past about …
Published on 2 years, 5 months ago
Podcast Listeners Receptive to Political Ads & 2 Other Stories
Episode 104
This week's stories: Podcast listeners well disposed to political ads (Veritonic)Let’s Think about Podcast Consumers, Not Just ListenersCan A Million Ads Simplify Hyperlocal Audio Ads By Creating Eve…
Published on 2 years, 5 months ago
Unifying Programmatic Buying
Episode 103
Programmatic ad placement has been stuck on the waterfall for long enough. It’s time to lay the foundation for Header Bidding in podcasting.Written by Bryan BarlettaEdited by Tom WebsterAssembled wit…
Published on 2 years, 6 months ago
Spotify Downsizes 2% of Podcast Workforce & 2 Other Stories
Episode 102
Articles covered: Spotify to Slash Podcast Workforce, Combine Parcast and Gimlet Studios in New Round of Cuts“How Do We Pivot?”: Podcasting Turns to M&A and Cost-CuttingWhy advertisers are reconsider…
Published on 2 years, 6 months ago
Podcasting's Biggest Opportunity
Episode 101
Podcasting is becoming more competitive and less collegial every year. Is that a good thing, a bad thing, or just inevitable? Tom Webster suggests there is still an important job we all need to colla…
Published on 2 years, 6 months ago
Australian Podcast Ad Spend Up 13% & 3 Other Stories
Episode 100
This week on the Download: Why podcasters are selling subscriptions through third-party vendorsFuture of TV Briefing: CTV continues to be a black box to programmatic marketersPublishers large and sma…
Published on 2 years, 6 months ago
The Complicated Role of AI in Podcasting
Episode 99
There has been much concern over how podcasting will implement AI. Tom breaks down the current landscape, as well as future symbiotic relationships.
Credits:Written by Tom WebsterEdited by Bryan Barle…
Published on 2 years, 6 months ago