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Sports Podcast Branding Potential, Phones Dominate Shopping, Spotify's Podcast Strategy
Sports Podcast Branding Potential, Phones Dominate Shopping, Spotify's Podcast Strategy

Episode 185

Here's what you need to know for today in the business of podcasting: Mobile phones are the most popular devices used to shop, report says by Alyssa …

2 years, 4 months ago

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How Branded Podcasts Might Be One Key To New Listeners
How Branded Podcasts Might Be One Key To New Listeners

Episode 184

This week, Tom Webster takes a look at Brand Fans, and how branded podcasts could actually grow the overall audience for podcasting. Written by Tom …

2 years, 4 months ago

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Wondery CTV Play, DTC Brands on Programmatic Audio, Did Somebody Say McDonalds?
Wondery CTV Play, DTC Brands on Programmatic Audio, Did Somebody Say McDonalds?

Episode 183

Here's what you need to know for today in the business of podcasting:
Wondery launches three podcast FAST channels on Amazon Freevee by Sara Guaglion…

2 years, 4 months ago

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Apple’s Podcast Advertising Potential, Netflix's Ad Frequency, UK Podcast Upfront, & More
Apple’s Podcast Advertising Potential, Netflix's Ad Frequency, UK Podcast Upfront, & More

Episode 182

Here's what you need to know for today in the business of podcasting: Apple considers selling more podcast ads by Ashley CarmanNetflix’s Answer To Su…

2 years, 4 months ago

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YouTube's RSS Ingestion, New Branded Podcast Study, Antiquated Keyworld Blocking, & More.
YouTube's RSS Ingestion, New Branded Podcast Study, Antiquated Keyworld Blocking, & More.

Episode 181

Here's what you need to know for this week in the business of podcasting:The Power of Brands in Podcasts, A Podcast Landscape StudySpotify’s Dave Byr…

2 years, 4 months ago

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Reframing YouTube Podcasting, CTV Measurement Needs Transparency, Millennials Love Podcasts, & More
Reframing YouTube Podcasting, CTV Measurement Needs Transparency, Millennials Love Podcasts, & More

Episode 180

Here's what you need to know for today in the business of podcasting:Confused About Video? The Listeners Aren’t! by Tom WebsterMeet the MillennialsPu…

2 years, 4 months ago

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Keyword Blocklist Danger, Spotify’s Brand Safety Play, ARN Aims for SCA, & More
Keyword Blocklist Danger, Spotify’s Brand Safety Play, ARN Aims for SCA, & More

Episode 179

Here's what you need to know for today in the business of podcasting: Streaming-Powered Tools Coming to Spotify [Source]ARN takeover bid for SCA by C…

2 years, 4 months ago

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Confused About Video? The Listeners Aren’t!
Confused About Video? The Listeners Aren’t!

Episode 178

While the podcast industry frequently debates what qualifies ‘a podcast’, data from The Podcast Landscape shows podcast listeners have a pretty consi…

2 years, 4 months ago

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YouTube's Podcast Ad Policy, B2B's Marketing Bloom, Publishers Mislabeled as MFA
YouTube's Podcast Ad Policy, B2B's Marketing Bloom, Publishers Mislabeled as MFA

Episode 177

Here's what you need to know for today in the business of podcasting:YouTube Podcasts in the UK and The Youtube Advertising Conundrum by Adam Bowie […

2 years, 4 months ago

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YouTube Passes Netflix w. Teens, Targeting Gen Alpha, Public Media's Future, & More
YouTube Passes Netflix w. Teens, Targeting Gen Alpha, Public Media's Future, & More

Episode 176

Audio ads can be effective, but only if they’re not disruptive: report. By Alyssa Meyers [Source]“Without margin, there is no mission” by Ariel Shapi…

2 years, 4 months ago

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