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Podcasting's Top Spenders in July, CTV Buyers Want Program Data, & More
Episode 139
Here's what you need to know for today in the business of podcasting: July 2023: Top spenders, movers and shakers in podcast advertisingCan the Benefits of Digital be a Rising Tide for All Audio? By …
Published on 2 years, 3 months ago
The Podcast You Want To Make
Episode 138
After talking to so many Podcast Movement attendees last week about how to grow their audience, Tom Webster asks a hard question - should you make the podcast you want to make? Written by Tom Webster…
Published on 2 years, 3 months ago
Time Spent With Podcasts Quadruples Since 2017, Dr. Seuss Coming to Wondery+, & More
Episode 137
Here's what you need to know for today in the business of podcasting:
“Share Of Ear” Q2 2023: Podcasts And AM/FM Radio Represent The Vast Majority Of Time On The “U.S. Ad-Supported Audio Clock,” Podc…
Published on 2 years, 3 months ago
29% of US Households Cancel Video Streamers, New Nickelodeon Audio Drama, & More.
Episode 136
Here's what you need to know for today in the business of podcasting.As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money by Jeremy Goldman Audibl…
Published on 2 years, 3 months ago
Updates Coming for Apple and Spotify, Podcast Ad Consideration Up, & More
Episode 135
Here's what you need to know this week in the business of podcasting:Three updates to Apple PodcastsAdvertiser Perceptions: Podcast Advertising Consideration and Spending Intention Grow to Nine-Year …
Published on 2 years, 3 months ago
Embracing YouTube Podcasting, CTV's Path Through Maturity, & More
Episode 134
Here's what you need to know for today in the business of podcasting:Embracing YouTube: A Must for Today’s Podcasters by Steve Goldstein.Older Adults Make Up Just 4% Of People Featured In Ads by Karl…
Published on 2 years, 3 months ago
Updates to Spotify for Podcasters, PodcastOne to go public, & more
Episode 133
Here's what you need to know today in the business of podcasting. Changes coming to Spotify for PodcastersPodcastOne readies public offering in September by Brad HillProduct placements can drive sear…
Published on 2 years, 3 months ago
Triton Digital Integrates YouTube, new Advertiser Perceptions study, & More
Episode 132
Here's what you need to know for today in the business of podcasting:
Triton Digital Announces YouTube Integration with Podcast Metrics Westwood One - Advertiser Perceptions: Podcast Advertising Cons…
Published on 2 years, 3 months ago
Apple Partners with Linkfire, SXM partners with The Trade Desk, & More
Episode 131
Here's what you need to know today in the business of podcasting.
Three updates to Apple Podcasts Exclusive: SXM Media partners with The Trade Desk and HUMANBarry Hott on Instagram Reels over-serving…
Published on 2 years, 3 months ago
Acast Partners with Podscribe, Amazon's building an SSP, & More
Episode 130
Stories covered this week in the business of podcasting:Acast Announces Podscribe as Global Preferred Attribution Partner. Shifting Share of Ear: A nine-year comparison of radio and podcasts by Brad …
Published on 2 years, 3 months ago