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Ad-technical Difficulties
Episode 149
This year we’re celebrating Sounds Profitable’s third anniversary with a nice slice of humble pie as we reflect on the current state of podcast adtech.Written by Bryan BarlettaEdited by Gavin GaddisS…
Published on 2 years, 3 months ago
Claritas Converts ArtsAI, The Delete Act, Importance Of Social Search, & More
Episode 148
How Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media by Jack NeffNPR adjusts to revenue realities with flat budget projections for -23/24 by Brad HillMarketers…
Published on 2 years, 3 months ago
Influencer Spend Outpaces Social, Media Mix Problems, Business Owners Overindex as Listeners, & More
Episode 147
Essential news for today in the business of podcasting: Over half of business owners are daily podcast listeners, study shows by Reem MakariThe Podcast You Want to MakeInfluencer spend is growing fas…
Published on 2 years, 3 months ago
SXM’s Brand Safety Play, ABC Audio Picks Advertisecast, Luminary Adds Ads w/Acast, & More.
Episode 146
Here's what you need to know for this week in the business of podcasting. Sirius XM, Barometer, ArtsAI Partner to Create Brand Safety and Suitability Tool.CPMs Plummet for Digital, Less so for Podcas…
Published on 2 years, 3 months ago
SXM Announces Brand Safety Tool, Podcast CPMs Hold Steadier Than Digital, & More
Episode 145
Here's what you need to know for today in the business of podcasting:Sirius XM Creates a Podcasting Brand Safety and Suitability Tool for Advertisers by Antoinette SiuWhen Data Misleads by Brian Morr…
Published on 2 years, 3 months ago
Back to School Opportunities, Podcasts at 7% Share of Eare in Cars, & More
Episode 144
Here's what you need to know for today in the business of podcasting: First-Ever Auto Brand “Share Of Ear” Reveals Listening Among Car Owners By Pierre BouvardSpotify to Cut Back Promotional Spending…
Published on 2 years, 3 months ago
Actually, We Love Ads
Episode 143
Tom Webster presents data from The Podcast Landscape that reinforces the value of (good) branded podcasts and what they could accomplish.Written by Tom WebsterEdited by Gavin GaddisAudio editing and …
Published on 2 years, 3 months ago
New Research on Causes of Podcast Churn, Nielsen's Podcasting Today Report & More
Episode 142
Here's what you need to know for today in the business of podcasting.
Lapsed listening and podcast churn are due to time constraints by Amrita KhalidPodcasting Today- Audience Insights from Nielsen a…
Published on 2 years, 3 months ago
Podcast Ad Spend Up 5% YoY, Branded Kids' Podcasts Prove Popular, & More
Episode 141
Essential news from this week in the business of podcasting. Word of mouth is still the best podcast promotion tool, study shows by Reem Makari Frozen's Story Will Continue In a New PodcastAudible pa…
Published on 2 years, 3 months ago
Word-of-mouth Still Best Podcast Promotion Tool, Ad Spend Continues to Grow, & More
Episode 140
Here's what you need to know for today in the business of podcasting: Word of mouth is still the best podcast promotion tool, study shows by Reem Makari New podcast studies showing growth in ad spend…
Published on 2 years, 3 months ago