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ESPN Nears Large New Partnership With DraftKings & 6 Other Stories
Episode 25
This week: ESPN to potentially partner with DraftKings, Podcasting unions make headlines, Netflix confirms two independent measurement companies, advertisers reflect on 2023 spend, and two new podcas…
Published on 2 years, 6 months ago
Does Podcasting Have an Ad Frequency Problem?
Episode 24
As interest in podcasting continues to surge, so does the expectation that podcasting adheres to norms established in other advertising channels. Today, frequency capping takes the center stage. Po…
Published on 2 years, 6 months ago
Podcasting overtakes talk radio, CPMs increase & 7 Other Stories
Episode 23
This week: Podcasting overtakes talk radio, CPMs increase, video game ads counting as podcast downloads, and Publishers test personalizing newsletters. Podcasting overtakes talk radio, CPMs increase…
Published on 2 years, 7 months ago
Is It Time To Rethink Promo Codes?
Episode 22
With the release of We’ll Be Right Back, part two of After These Messages, Tom Webster has a few questions about promo codes. Is it time to change how we use them? Credits: Written by Tom WebsterEdit…
Published on 2 years, 7 months ago
Sounds Profitable - Two Years Later
Episode 21
Sounds Profitable is two years old this month! Founder Bryan Barletta talks about just how far we’ve come in 24 short months, and where we are headed next as we continue to serve our mission to push …
Published on 2 years, 7 months ago
Podcasters Are Buying Millions of Listeners Through Mobile-Game Ads & 7 Other Stories
Episode 20
This week: Podcasts found using mobile game ads for downloads, a trio of new pixels announced, and the Independent is reframing programmatic for advertisers.
Podcasters Are Buying Millions of Listen…
Published on 2 years, 7 months ago
Serial and the Importance of Content Curation & 8 other stories for September 22nd 2022
Episode 19
This week: Serial and the importance of content curation, Spotify launches audiobooks, Spanish-language TV is surging, why Wonder Media Network won’t use programmatic, and SirusXM is no longer the b…
Published on 2 years, 7 months ago
Inaugural Business Leaders Summit Recap
Episode 18
In this episode of Sounds Profitable: Arielle Nissenblatt and Tom Webster sit down to discuss Podcast Movement, the Sounds Profitable Business Leaders Summit, and most importantly: an update on Tom’s…
Published on 2 years, 7 months ago
One Key To Growing Podcasting We Take For Granted
Episode 17
We talk a lot about the unique content advantages in podcasting, but one key to growing the medium with an older audience might be even simpler. Credits: Written by Tom WebsterEdited by Tom WebsterP…
Published on 2 years, 7 months ago
Programmatic Advertising Could Make Podcasting a $6 Billion Industry by 2026 & 7 Other Stories
Episode 16
This week: Analyst predicts programmatic will get podcasting to six billion in ad spend, the new iOS update takes care of AppleCoreMedia, Apple announces virtual neighborhood for Latine Heritage Mont…
Published on 2 years, 7 months ago