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IAB Creator Economy Study, YouTube Postpones Co-Viewing, 2024 Ad Trends, & More
Episode 225
Here's what you need to know for today in the business of podcasting: IAB Releases First-of-Its-Kind Research Report on the Creator Economy Advertisi…
2 years, 2 months ago
Disney's Christmas Sports Inventory, SmartLess' Big Business, Behind the SiriusXM Rebrand, & More
Episode 224
Here's what you need to know for today in the business of podcasting: Disney is almost sold out of Christmas NFL, NBA, and Rose Bowl ad inventory by …
2 years, 2 months ago
Host Engagement in Video Podcasts, Spotify Signs Warner Bros. Discovery, TikTok Top Teen Choice & More
Episode 223
Here's what you need to know for this week in the business of podcasting: Sound You Can See: Podcasting’s Video DilemmaEdison Research, Cumulus Media…
2 years, 2 months ago
Podcasting's Video Dilemma, Realm Signs Adelicious, Marketers Predict Podcast Adspend, & More
Episode 222
Here's what you need to know for today in the business of podcasting: Sound You Can See: Podcasting’s Video Dilemma49% of global marketers predict in…
2 years, 2 months ago
10 Critical Facts about Video and Podcasting for Success in 2024
Episode 221
Sound You Can See, our latest research on the role of video in podcasting, presents a compelling picture of a single audience, choosing audio or vide…
2 years, 2 months ago
TikTok Podcasts Ending, Podcasting's Newest Demographic, McDonald's Continues Diverse Podcast Initiative, & More
Episode 220
Here's what you need to know for today in the business of podcasting: TikTok Sunsets Podcast FeatureTeens are more online than ever, but platform pre…
2 years, 2 months ago
Podcasting Eats Share of Ear, Spotify Signs Warner Bros. Discovery, & More
Episode 219
Here's what you need to know for today in the business of podcasting: Edison Q3 2023 “Share Of Ear”: AM/FM In-Car Listening Surges To Pre-Pandemic No…
2 years, 2 months ago
TikTok Going Longform, 2024 Ad Spend Predictions, Tech Startup Capital Issues & More
Episode 218
Here's what you need to know for today in the business of podcasting. People are watching longer TikToks. What does that mean for competition with Yo…
2 years, 2 months ago
Audio to Pass $75 billion, ANA Finds Missing Adspend, Programmatic Summit Recap, & More
Episode 217
Here's what you need to know from this week in the business of podcasting: The Fastest Growing Languages in PodcastingPodcast Download Fall 2023, Cum…
2 years, 2 months ago
Podcast Language Diversity, ANA Finds Missing Adspend, Programmatic Summit Recap, & More
Episode 216
What Are the Fastest-Growing Podcast Languages? by Becca Butcher‘We have to test or you’re dead next year’: Overheard at the Digiday Programmatic Mar…
2 years, 2 months ago