Podcast Episodes
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Amazon Audio DSP Goes UK, Social Referrals Down for News ,Branded Podcast Study, & More
Episode 170
Here's what you need to know for today in the business of podcasting: Why Branded Content Could Be Bigger Than You Think by Tom WebsterWith New Ads Targeting Black And Latino Voters, Biden Campaign S…
Published on 2 years, 2 months ago
Spotify + Audiobooks, AdvertiseCast's CPM Increase, Veritonic Holiday Ad Study, & More.
Episode 169
Here's what you need to know for today in the business of podcasting: Brands Are Slowly Going Always-On With Hispanic Audiences by Catherine Perloff https://www-adweek-com.cdn.ampproject.org/c/s/www.…
Published on 2 years, 2 months ago
Why Branded Content Could Be Bigger Than You Think
Episode 168
Tom Webster takes a look at the potential for brands and podcasts, and how data shows they have even more room to grow.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted…
Published on 2 years, 2 months ago
Podcasts in Classrooms, Gen Z Adults Embrace Audio, ADL Search Ad Investigation, & More.
Episode 167
Here's what you need to know for today in the business of podcasting:Streaming video, music among Gen Z’s most popular media activities by Sara Lebow https://www.insiderintelligence.com/content/strea…
Published on 2 years, 2 months ago
Dentsu's Keyword Buying, Spotify's CTV Play, Amazon Podcast Previews Go Global, & More
Episode 166
Here's what you need to know for today in the business of podcasting: DENTSU BRINGS KEYWORD BUYING TO CONNECTED TV TO IMPROVE BRAND SAFETY AND TARGETING by Jack Neff https://adage.com/article/media/d…
Published on 2 years, 2 months ago
Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More
Episode 165
Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-laun…
Published on 2 years, 2 months ago
Brand Lift for Influencer ROI, International Podcast Day, Adlarge Partners w/ Barometer
Episode 164
Here's what you need to know for today in the business of podcasting: Influencer agency adopts brand lift metrics across campaigns to address measurement challenges by Antoinette Siu https://digiday.…
Published on 2 years, 2 months ago
Audio Attention Outperforms, Sunsetting Google Podcasts, CTV Lifts Programmatic, & More.
Episode 163
Here's what you need to know for today in the business of podcasting: How attention metrics is tuning into audio investments by Michael Bürgi https://digiday.com/media-buying/how-attention-metrics-is…
Published on 2 years, 2 months ago
SXSW x Podcasting
Episode 162
Pack your bags, because the Business of Podcasting takes center stage this year at SXSW.Credits:Written by Bryan BarlettaEdited by Tom WebsterAudio edited by Gavin GaddisHosted by ART19Sounds Profita…
Published on 2 years, 2 months ago
Apple's Apps to Podcasts, Streaming Spending Down 25%, Branded Narrative Has More Lift, & More
Episode 161
Here's what you need to know for today in the business of podcasting: Over 100 new podcasts from top apps and services launch on Apple Podcasts: https://www.apple.com/newsroom/2023/09/over-100-new-po…
Published on 2 years, 2 months ago