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YouTube's RSS Ingestion, New Branded Podcast Study, Antiquated Keyworld Blocking, & More.
Episode 181
Here's what you need to know for this week in the business of podcasting:The Power of Brands in Podcasts, A Podcast Landscape StudySpotify’s Dave Byrne on brand safety, suitability measures.Study: li…
Published on 2 years, 1 month ago
Reframing YouTube Podcasting, CTV Measurement Needs Transparency, Millennials Love Podcasts, & More
Episode 180
Here's what you need to know for today in the business of podcasting:Confused About Video? The Listeners Aren’t! by Tom WebsterMeet the MillennialsPublishers pitch their methods for growing and engag…
Published on 2 years, 1 month ago
Keyword Blocklist Danger, Spotify’s Brand Safety Play, ARN Aims for SCA, & More
Episode 179
Here's what you need to know for today in the business of podcasting: Streaming-Powered Tools Coming to Spotify [Source]ARN takeover bid for SCA by Chris Pash [Source]Dave Byrne on Spotify’s “Sensiti…
Published on 2 years, 1 month ago
Confused About Video? The Listeners Aren’t!
Episode 178
While the podcast industry frequently debates what qualifies ‘a podcast’, data from The Podcast Landscape shows podcast listeners have a pretty consistent idea. Tom Webster breaks down that data and …
Published on 2 years, 1 month ago
YouTube's Podcast Ad Policy, B2B's Marketing Bloom, Publishers Mislabeled as MFA
Episode 177
Here's what you need to know for today in the business of podcasting:YouTube Podcasts in the UK and The Youtube Advertising Conundrum by Adam Bowie [Source]Some Black-owned publications push back on …
Published on 2 years, 2 months ago
YouTube Passes Netflix w. Teens, Targeting Gen Alpha, Public Media's Future, & More
Episode 176
Audio ads can be effective, but only if they’re not disruptive: report. By Alyssa Meyers [Source]“Without margin, there is no mission” by Ariel Shapiro [Source] What does the narrowing range of strea…
Published on 2 years, 2 months ago
Canada's Podcasting Registration, Latino Podcast Listener Data, Reinforcing Download Metric, & More
Episode 175
Here's what you need to know for this week in the business of podcasting: Joint Statement on the Continued Integrity of the Download MetricHow Spreaker Detects OutliersThe Latino Podcast Listener Rep…
Published on 2 years, 2 months ago
Download Metric Integrity, Speaker's Outlier Algorithm, Airchecks in Podcasting, & More
Episode 174
Here's what you need to know for today in the business of podcasting: Joint Statement on the Continued Integrity of the Download Metric by Bryan BarlettaKeep Calm and Detect OutliersThe bots have com…
Published on 2 years, 2 months ago
Postal Match Issues, HGTV Stars Launch Podcast Network, Improving Hispanic Targeting, & More.
Episode 173
Here's what you need to know for today in the business of podcasting: Nearly Half the Data Used for Ad Targeting is Wrong by Jack NeffHispanic Audience Measurement Requires Nuance. We’re Still Using …
Published on 2 years, 2 months ago
Latino Listener Report, Canadian Podcast Registration, Spreaker's PodUptime, & More
Episode 172
Here's what you need to know for today in the business of podcasting. The Latino Podcast Listener Report 2023Advertisers will spend $84 billion on ad fraud this year: report by Ryan BarwickHot Pod: B…
Published on 2 years, 2 months ago