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Why Sports Podcasts Could Be a Slam Dunk for Advertisers... & 6 Other Stories
Episode 35
This week: Why sports podcasts are a slam dunk for podcast advertisers, our quarterly earnings roundup, how the buy-side of advertising defines ‘premium’ content, how podcast advertisers are embracin…
Published on 2 years, 6 months ago
Is It Time To Rethink Promo Codes?
Episode 32
What’s the episode about: If you’re a long time podcast listener, you’re probably familiar with promo codes. In this episode, we discuss how impactful they really are. And, is it possible that they c…
Published on 2 years, 6 months ago
Radio's Seven Warnings For The Podcast Industry: Part 2
Episode 34
This week, Tom continues his thoughts from last week about what Podcasting can learn from Radio’s worst mistakes. Credits: Written by Tom WebsterEdited by Tom WebsterProduced with Spooler.fmHosted w…
Published on 2 years, 6 months ago
Amazon Music Adds Entire Music Catalog, Ad-Free Podcasts & 6 Other Stories
Episode 33
This week: Amazon Prime users get ad-free podcasts and music, Buzzsprout combats email spam, new ad placements at Apple cause brand safety issue, and a roundup of the three new podcast research studi…
Published on 2 years, 6 months ago
Radio's Seven Warnings For The Podcast Industry: Part 1
Episode 31
This week we kick off a two part series on the lessons that podcasting can take from radio's struggles. Credits: Written by Tom WebsterEdited by Tom WebsterProduced with Spooler.fmHosted with Omny …
Published on 2 years, 6 months ago
How Podcast Networks are Making Their Own Rules for Political Advertising & 5 Other Stories
Episode 30
This week: A birds-eye view of how podcasting is doing political ads this year, Spotify stock drops after announcing price increase, podcast companies discuss diversity at Advertising Week and the IA…
Published on 2 years, 6 months ago
Two Years Later
Episode 29
What’s the episode about: Arielle Nissenblatt chats with Sounds Profitable partners Bryan Barletta and Tom Webster about the two year anniversary of Sounds Profitable. Learn about our content initiat…
Published on 2 years, 6 months ago
Where Your Podcast Plays Matters More Than You Think
Episode 28
What does it mean that several podcasts paid to have their podcasts downloaded in a mobile app? Let’s break down the issue at hand, where things went wrong, and what we as an industry can do to solve…
Published on 2 years, 6 months ago
TikTok spotted scraping podcast feeds & 8 Other Stories
Episode 27
This week: TikTok spotted scraping podcast feeds, YouTube launches audio ads and host-read ad service, Internet radio platform Live365 to distribute through TuneIn On Air, the Spoken Word Audio Repor…
Published on 2 years, 6 months ago
What Does the Competitive Landscape for Podcasting Really Look Like?
Episode 26
There are around four million podcasts in the world today - but how many are you actually competing with? The answer is much smaller than you might think. Credits: Written by Tom WebsterEdited by To…
Published on 2 years, 6 months ago