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Predictive Contextual Audience Targeting, Representation Impacts Ads, Global Signs iHeart

Predictive Contextual Audience Targeting, Representation Impacts Ads, Global Signs iHeart


Episode 202


Here's what you need to know for today in the business of podcasting: Acast Inks Global Partnership with Proximic by Comscore for Cookie-Free Podcast Targeting Across More than 100,000 PodcastsLack o…


Published on 2 years, 1 month ago

TikTok x Spotify, Few Word Do Trick, New Podcast Trends Report

TikTok x Spotify, Few Word Do Trick, New Podcast Trends Report


Episode 201


Here's what you need to know for today in the business of podcasting: 2023 Podcast Trends Report from Megaphone and SpotifyLess Is More: Reduce Audio Ad Copy Word Count And Improve Effectiveness, Acc…


Published on 2 years, 1 month ago

Post-Strike Advertising, NPR Spoken Word Report, Increasing YouTube Podcast Reach

Post-Strike Advertising, NPR Spoken Word Report, Increasing YouTube Podcast Reach


Episode 200


Here's what you need to know for today in the business of podcasting: Spoken word audio report (NPR / Edison Research): Record high consumption; podcast share growing; AM/FM unbeatable in the car by …


Published on 2 years, 1 month ago

Brands Increase 2024 Budgets, Super Bowl Podcast Potential, Podcast Consumer Verticals, & More

Brands Increase 2024 Budgets, Super Bowl Podcast Potential, Podcast Consumer Verticals, & More


Episode 199


Here's what you need to know from this week in the business of podcasting: Study Looks into Podcast Listener’s Consumer VerticalsSuper Bowl 54 Ad Space is Hot, As Are Sports Podcastsebiquity: 60% of …


Published on 2 years, 1 month ago

SiriusXM Revamp Revealed, Niche Beats Scale, Spotify's Fan Study, & More

SiriusXM Revamp Revealed, Niche Beats Scale, Spotify's Fan Study, & More


Episode 198


Here's what you need to know for today in the business of podcasting: SiriusXM Lowers Price, Reboots to Take on Streaming Music Rivals With “Human-Curated” Focus by Alex WeprinMedia Briefing: In 2024…


Published on 2 years, 1 month ago

Bigger 2024 Ad Budgets, Podcasting's Branding Boom, Spotify's Growing Library

Bigger 2024 Ad Budgets, Podcasting's Branding Boom, Spotify's Growing Library


Episode 197


Here's what you need to know for today in the business of podcasting: 200,000+ Audiobooks Are Now Available to Spotify Premium Listeners in the U.S.Branding Investment in Podcasting Doubles, Magnifyi…


Published on 2 years, 1 month ago

Making the Case for Podcasting

Making the Case for Podcasting


Episode 196


Tom Webster tackles the ever-present problem of making an appealing pitch for podcasts to non-listeners.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds…


Published on 2 years, 1 month ago

Acast's Sales Growth, Podcast Listener Consumer Verticals, AdWeek's Podcast Awards, & More

Acast's Sales Growth, Podcast Listener Consumer Verticals, AdWeek's Podcast Awards, & More


Episode 195


Here's what you need to know for today in the business of podcasting: What types of podcast listeners are which types of consumers? By Brad HillAcast’s US bet pays off with 55% net sales growth in No…


Published on 2 years, 1 month ago

Super Bowl Ad Sellout, New BBC Podcast Tool, NYT Covers LeVar, & More

Super Bowl Ad Sellout, New BBC Podcast Tool, NYT Covers LeVar, & More


Episode 194


Here's what you need to know for today in the business of podcasting: CBS is ‘virtually sold out’ of ad slots for Super Bowl 58 by Alyssa MeyersAdaptive Podcasting - open source release from BBC Rese…


Published on 2 years, 1 month ago

Interactive Audio Ads, Jolly Holiday Spending, Spotify's Audiobook Revamp, & More

Interactive Audio Ads, Jolly Holiday Spending, Spotify's Audiobook Revamp, & More


Episode 193


Here's what you need to know from this week in the business of podcasting:Amazon launches interactive audio adsConsumer Shopping Habits Forecast 2019 NumbersMarketers to spend holiday budgets (mostly…


Published on 2 years, 1 month ago





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