Podcast Episodes
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2024 Benchmarks, Lowballing SSPs, NYT Ad Revenue Down, & More
Episode 256
Here's what you need to know for today in the business of podcasting:
The Trade Desk Plans To Lowball SSP Floor Prices
Podcast benchmarking: How did y…
2 years ago
Bumper's Podcast X-Ray, Brand Advertising Growing, More Podcast Investments, & More
Episode 255
Here's what you need to know for today in the business of podcasting:
More than a third of marketers will increase their brand marketing investments …
2 years ago
Reintroducing Podcasting
Episode 253
If someone peeked into podcasting in the late 2010s, they would’ve seen an industry in ad tech infancy in comparison to podcasting’s capabilities now…
2 years ago
What $7m Buys in Podcasting, YouTube Outpaces Netflix, Spotify Q4 Earnings, & More
Episode 252
Here's what you need to know for today in the business of podcasting:
Netflix's Threat Isn't in Hollywood. It's YouTube by Entertainment Strategy Guy…
2 years, 1 month ago
Spotify Expands Rogan, Black-Owned Accreditation, January Podcast CPMs & More
Episode 251
Here's what you need to know for today in the business of podcasting:
Spotify’s Multiplatform Strategy, Rogan Going Public
WTF is accreditation for Bl…
2 years, 1 month ago
Apple's Automatic Transcriptions, Podcasts on ESPN 2, Brand Safety Summit Lessons, & More
Episode 250
Here's what you need to know for this week in the business of podcasting:
Apple Podcasts Debuts Automatic Transcript Generation
Alex Cooper’s ‘Call He…
2 years, 1 month ago
Call Her Daddy Exclusivity Ends, DTC Shoppers Trust Podcasts, IAB ALM Recap & More
Episode 249
Here's what you need to know for today in the business of podcasting:
Alex Cooper’s ‘Call Her Daddy’ Podcast Is No Longer Exclusive to Spotify by Cai…
2 years, 1 month ago
Brand Podcasting Summit, Open Internet Study, Publishers Holding Strong, & More
Episode 248
Here's what you need to know for today in the business of podcasting:
The Free and Open Ad-Supported Internet
Brand Podcast Summit Keeps the Focus on …
2 years, 1 month ago
Knowing Half The Battle in Podcasting
Episode 247
With apologies to G.I. Joe, half the battle of podcasting is not the changes in technology, but keeping up with changes to the audience. Tom Webster …
2 years, 1 month ago
Spotify's Audiobook Boom, Podcast Listener Growth, Prime Video Ads, & More
Episode 246
Here's what you need to know for today in the business of podcasting:
Apple’s New iOS 17 Software Is A Positive Step For Podcast Advertisers And Cont…
2 years, 1 month ago