Podcast Episodes
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S&P Revises Ad Spend Prediction & 2 Other Stories
Episode 84
Discussed this week:Ad Spend in the US will grow more than initially expected this year, per S&P. How brands can tailor their audio ads to target “co-listeners”Why news outlets are putting their podc…
Published on 2 years, 3 months ago
Radiodays Europe Recap: Trends, Highlights, and Research
Episode 82
In this episode, Tom, Arielle, and Bryan recap their experiences at Radiodays Europe, which took place last month in Prague. They discuss the expo hall, the presentation they attended, trends they id…
Published on 2 years, 3 months ago
How to Murder a Podcast
Episode 81
This week, Tom Webster spots a misapplication of podcast research that he felt strongly enough about to hopefully nip in the bud, wherever the bud may be found.Contact for information about Business …
Published on 2 years, 3 months ago
AMERICA Act Aims to Regulate Big Ad Tech & 2 Other Stories
Episode 80
This week on The Download:AMERICA bill aims to regulate big ad techPublishers find Q1 numbers not as bad as forecastedA deep dive into podcasting in South Korea
Quick Hits:Submissions for the Digiday …
Published on 2 years, 3 months ago
RIP Baked-In Ads
Episode 79
Podcast advertising is in a weird phase. We’re caught between our ideals and our reality; the technical capabilities of the space and the business decisions of the company. That confusion is starting…
Published on 2 years, 3 months ago
Google Announces Ad Library & 2 Other Stories
Episode 78
This week on The Download: Google Announces Ad Library, the maturing podcast ad industry attracts more mainstream brands, and Audiobooks could become new audio advertising frontier. Quick Hits:Gumbal…
Published on 2 years, 3 months ago
5 Questions To Ask Your Podcast Audience
Episode 77
Tom Webster recently wrote an article entitled, “What We Talk About When We Talk About Podcasts.” He posits that, while publishers may think they know a lot about their audiences, they don’t really k…
Published on 2 years, 3 months ago
The Audio Customer Journey: Don’t Stop Believin’
Episode 76
From an undisclosed location in Prague, Tom Webster reflects on highlights from recent Sounds Profitable research and why it means radio should embrace podcasting. Credits:Written by Tom WebsterEdite…
Published on 2 years, 3 months ago
Ad Fraud Yet to Significantly Impact Podcasts & 3 Other Stories
Episode 75
This week on The Download:Ad Fraud Yet to Significantly Impact PodcastsMarketers and creators react to potential TikTok banYouTubeTV increases price due to content costsSounds Profitable releases The…
Published on 2 years, 3 months ago
How Google Can Earn the Trust of the Podcast Industry
Episode 74
Google has a potentially huge opportunity to grow the podcast industry — both for publishers and for listeners (and even for advertisers) — by way of YouTube Music. The past few weeks have brought mo…
Published on 2 years, 3 months ago