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Top September Podcast Advertisers, BBC Podcast Growth, Keeping Your Feed Fresh
Episode 191
Here's what you need to know for today in the business of podcasting: BetterHelp And Amazon Lead Monthly Ranking Of Top Podcast Advertisers. [Source]Radio beats TV: Audacy describes an audio blueprin…
Published on 2 years, 1 month ago
Brands in Audio - A New Platform for Branded Podcasts
Episode 190
How big is the branded audio space? What’s the best way to find the top production companies, the brands they represent, and what categories are gaining the most traction in the branded podcast space…
Published on 2 years, 1 month ago
GenZ Brand Recognition, Monitoring Apple Podcast Analytics, Spotify's Audiobook Evolution
Episode 189
Here's what you need to know for today in the business of podcasting: Gen Zers can recognize brands based solely on ‘sonic memes,’ report says by Alyssa MeyersAre my podcast downloads declining becau…
Published on 2 years, 1 month ago
Amazon's Interactive Audio, Positive Holiday Shopping Indicators, 2024 Programmatic Strategies
Episode 188
Here's what you need to know for today in the business of podcasting: Amazon launches interactive audio ads on both ad-supported Amazon Music and Amazon Publisher Direct on Alexa in the U.S. [Source]…
Published on 2 years, 1 month ago
Podcasting's Brand Safety Boom, Netflix Frequency Drop, Wondery Podcasts on CTV
Episode 187
Here's what you need to know for this week in the business of podcasting:Less is More: ARM’s Podcast Ad Break StudyBrand Safety, Programmatic Growth, and DAI Dominance in IAB ReportWondery Podcasts t…
Published on 2 years, 1 month ago
Podcast Ad Frequency Study, YouTube Trend Data, IAB Podcast Revenue Report, & more.
Episode 186
Here's what you need to know for today in the business of podcasting: What is the Optimal Number of Ads in an Audio Ad Break? by Lisa Prentis JacobsU.S. Podcast Advertising Revenue Study 2023: Driver…
Published on 2 years, 1 month ago
Sports Podcast Branding Potential, Phones Dominate Shopping, Spotify's Podcast Strategy
Episode 185
Here's what you need to know for today in the business of podcasting: Mobile phones are the most popular devices used to shop, report says by Alyssa MeyersHow brands can engage with the next generati…
Published on 2 years, 1 month ago
How Branded Podcasts Might Be One Key To New Listeners
Episode 184
This week, Tom Webster takes a look at Brand Fans, and how branded podcasts could actually grow the overall audience for podcasting. Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavi…
Published on 2 years, 1 month ago
Wondery CTV Play, DTC Brands on Programmatic Audio, Did Somebody Say McDonalds?
Episode 183
Here's what you need to know for today in the business of podcasting:
Wondery launches three podcast FAST channels on Amazon Freevee by Sara Guaglione [Source]DTC Brands Experiment with Programmatic…
Published on 2 years, 1 month ago
Apple’s Podcast Advertising Potential, Netflix's Ad Frequency, UK Podcast Upfront, & More
Episode 182
Here's what you need to know for today in the business of podcasting: Apple considers selling more podcast ads by Ashley CarmanNetflix’s Answer To Subscriber Churn? Fewer Ads by Alyssa BoyleThe 25-ye…
Published on 2 years, 1 month ago