Podcast Episodes
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How Google Can Earn the Trust of the Podcast Industry
Episode 74
Google has a potentially huge opportunity to grow the podcast industry — both for publishers and for listeners (and even for advertisers) — by way of YouTube Music. The past few weeks have brought mo…
Published on 2 years, 1 month ago
The Measurement Excuse
Episode 73
This week Bryan addresses the myth that podcasting has a unique measurement problem, and how the industry as a whole can move forward to address it. Written by Bryan BarlettaEdited by Tom WebsterAsse…
Published on 2 years, 1 month ago
Podcasters weigh in on ChatGPT, and 2 Other Stories
Episode 72
The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now.The stories cove…
Published on 2 years, 1 month ago
Does the Medium Move the Message?
Episode 71
Does the medium move the message? Spoiler alert - yes. This week Tom Webster previews the next research project from Sounds Profitable.Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spo…
Published on 2 years, 1 month ago
Spotify On Stream Announces New Features & 3 Other Stories
Episode 70
Gavin: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Gavin Gaddis, in for Manuela Bedoya. Shreya:…
Published on 2 years, 2 months ago
Feed Drop: Danone's Conscious Marketer, Linda Bethea
Episode 69
This week we bring you a feed drop from Insider Interviews, in which E.B. Moss interviews Linda Bethea. The original show notes follow:
Linda Bethea, Head of Marketing for Danone North America - a to…
Published on 2 years, 2 months ago
Data Decoded
Episode 68
In preparation for Podcast Movement Evolutions and South by Southwest, Bryan Barletta sits down with Tom Webster to discuss research, presentations, and his new weekly video series Data Decoded.Credi…
Published on 2 years, 2 months ago
Podcasts Are Coming to YouTube Music & 3 Other Stories
Episode 67
Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sha…
Published on 2 years, 2 months ago
How Can Spotify Make Streaming Ad Insertion Stick?
Episode 66
Writing for Sounds Profitable recently, Bryan Barletta posited the idea that Spotify has a big opportunity to use their streaming ad insertion technology to grow the industry. In this episode, Ariell…
Published on 2 years, 2 months ago
What We Talk About When We Talk About Podcasts
Episode 65
Every podcaster thinks they know what their audience likes. This week Tom Webster shares strategies to actually get that audience talking and directly telling you what they like. Credits:Written by T…
Published on 2 years, 2 months ago