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Host Engagement in Video Podcasts, Spotify Signs Warner Bros. Discovery, TikTok Top Teen Choice & More
Episode 223
Here's what you need to know for this week in the business of podcasting: Sound You Can See: Podcasting’s Video DilemmaEdison Research, Cumulus Media publish Q3 Share of Ear StudySpotify Inks Podcast…
Published on 2 years ago
Podcasting's Video Dilemma, Realm Signs Adelicious, Marketers Predict Podcast Adspend, & More
Episode 222
Here's what you need to know for today in the business of podcasting: Sound You Can See: Podcasting’s Video Dilemma49% of global marketers predict increase in podcast ad spending by Adam ShepherdAudi…
Published on 2 years ago
10 Critical Facts about Video and Podcasting for Success in 2024
Episode 221
Sound You Can See, our latest research on the role of video in podcasting, presents a compelling picture of a single audience, choosing audio or video depending on their mood and environment. Tom Web…
Published on 2 years ago
TikTok Podcasts Ending, Podcasting's Newest Demographic, McDonald's Continues Diverse Podcast Initiative, & More
Episode 220
Here's what you need to know for today in the business of podcasting: TikTok Sunsets Podcast FeatureTeens are more online than ever, but platform preferences differ: report by Jasmine SheenaPodcaster…
Published on 2 years ago
Podcasting Eats Share of Ear, Spotify Signs Warner Bros. Discovery, & More
Episode 219
Here's what you need to know for today in the business of podcasting: Edison Q3 2023 “Share Of Ear”: AM/FM In-Car Listening Surges To Pre-Pandemic Norms, Spoken Word Grows To Highest Level, And Pando…
Published on 2 years ago
TikTok Going Longform, 2024 Ad Spend Predictions, Tech Startup Capital Issues & More
Episode 218
Here's what you need to know for today in the business of podcasting. People are watching longer TikToks. What does that mean for competition with YouTube? by Sara LebowA look at holding company 2024…
Published on 2 years ago
Audio to Pass $75 billion, ANA Finds Missing Adspend, Programmatic Summit Recap, & More
Episode 217
Here's what you need to know from this week in the business of podcasting: The Fastest Growing Languages in PodcastingPodcast Download Fall 2023, Cumulus Media and Signal Hill InsightsSpotify Announc…
Published on 2 years ago
Podcast Language Diversity, ANA Finds Missing Adspend, Programmatic Summit Recap, & More
Episode 216
What Are the Fastest-Growing Podcast Languages? by Becca Butcher‘We have to test or you’re dead next year’: Overheard at the Digiday Programmatic Marketing Summit by Kayleigh BarberPodcasts aren't as…
Published on 2 years ago
The Partial Attention Economy of Video Podcasting
Episode 215
When asked if they listen to full podcast episodes, watch full episodes, or watch clips, audiences surveyed gave a resounding “yes.” Tom Webster breaks down what that means for podcasting and how we …
Published on 2 years ago
Audio to Pass $75b, Spotify Announces Layoffs, NPR Hires Campbell, & More
Episode 214
Spotify Cuts 1,500 Jobs, CEO Ek Says Streamer Must Be Leaner by Lucas ShawDeloitte: Audio Market To Surpass $75 Billion In 2024.Libsyn Unveils November 2023 Podcast Advertising Rates, and 5 Developme…
Published on 2 years ago