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Programmatic Advertising for Buyers
Episode 15
September 22nd is officially the last day of Summer, making our third and final article in our Programmatic Summer series absolutely not late to the party. Credits: Written by Bryan BarlettaProduced…
Published on 2 years, 7 months ago
All We Know About Netflix's Ad Plans So Far & 9 Other Stories
Episode 14
This week: We learned something interesting about Netflix, Cross-promotions work but you might be doing them wrong, Anchor continues to be the top podcast host by episode share, and the FTC sues a da…
Published on 2 years, 8 months ago
100 Years of Audio Advertising
Episode 13
In this episode of Sounds Profitable: Bryan Barletta is joined by Stew Redwine in observing the anniversary of the first audio advertisement in 1922. How have things changed over a hundred years? Wha…
Published on 2 years, 8 months ago
Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?
Episode 12
There's a lot of received wisdom that says host read ads beat announcer ads in podcasting. But is this always true? Could it even be a false choice? Credits: Written by Tom WebsterEdited by Tom Webs…
Published on 2 years, 8 months ago
Podcast Ad Spend Isn’t Slowing as a Recession Potentially Looms & 7 Other Stories
Episode 11
This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what to do if premium users choose not to see ads, and…
Published on 2 years, 8 months ago
The Reality of Podcast Economics: I Built an Independent Women’s Podcast Network
Episode 10
In three years, Allyson Marino built and sold her own podcast company, Lipstick & Vinyl, a network built around strong female voices. Here is Allyson’s story. Credits: Written by Allyson MarinoEdite…
Published on 2 years, 8 months ago
The Future of Brand Safety & Suitability for Audio
Episode 10
In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes podcasts based on the GARM brand suitability componen…
Published on 2 years, 8 months ago
Podcast Ad Delivery: Make Better Sandwiches
Episode 9
Even with the best intentions, bad ad delivery can happen. But why does it happen? Credits: Written by Bryan BarlettaEdited by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profi…
Published on 2 years, 8 months ago
Apple Ramps Up Its In-House Podcasting Efforts & 6 other stories for August 18th 2022
Episode 8
This week: Apple’s funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalism, Edison’s Latino Podcast Report, and Spotify bund…
Published on 2 years, 8 months ago
The Podcasting Problem Hiding in Plain Sight
Episode 7
Survey after survey tell us that people continue to discover podcasting every year. But is podcasting growth really a case of three steps forward, two steps back? Credits: Written & Editing by Tom W…
Published on 2 years, 8 months ago