Podcast Episodes
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Ad Spend Recovery, Audio Could Overtake TV Reach, FTC: Keep it Clear with Kids, & More
Episode 159
Here's what you need to know from this week in the business of podcasting: Pierre Bouvard: AM/FM Radio and Podcasts Could Recapture Lost TV ReachDigital Ad Spend Showing Promising Recovery After Rece…
Published on 2 years, 2 months ago
Audio Flu Shots, TV Industry Certifies Nielsen Competitors, Podcasting's 3 Eras, & More
Episode 158
Here's what you need to know for today in the business of podcasting: The CDC Uses Digital Advertising To Reframe The Narrative Around Flu Vaccines by Hana YooThe Three Eras Of Podcasting by Steve Go…
Published on 2 years, 2 months ago
FTC Defines Blurred Advertising, Spotify on Apple, Sony Downsizes Podcasting, & More
Episode 157
Here's what you need to know for today in the business of podcasting:FTC recommends brands avoid “blurred advertising” when marketing to kids by Ryan BarwickApple’s expanding ad ambitions: A closer l…
Published on 2 years, 2 months ago
I’m Not Exactly Sure What You Do
Episode 156
Tom reflects on the many people who would gladly listen to podcasts, if we could tell them exactly what podcasts actually are. A podcasting Got Milk moment.Credits:Written by Bryan BarlettaEdited by …
Published on 2 years, 2 months ago
Digital Ad Spend Recovering, Pivot to Pivot to Video, '24 to Break Political Ad Records, & More
Episode 155
Digital Ad Spend Showing Promising Recovery from Recession Fears.[Digiday Source] [Digiday Podcast] [AdExchanger Source] [Adweek Source]IAB launches foundational industry training programs[Source]202…
Published on 2 years, 2 months ago
Audio Outgrows Adspend, Recapturing TV’s Reach with Podcasts, NASA en Español
Episode 154
Here's what you need to know for today in the business of podcasting: AM/FM Radio And Podcasts Can Recapture Lost TV Reach Due To Writers/Actors Strike As 22% Of The Heavy Linear TV Audience Say They…
Published on 2 years, 2 months ago
A Holistic Approach to Podcasting | Feed Drop
Episode 153
Bryan Barletta joins E.B. Moss in this episode of Insider Interviews, also featuring Paul Riismandel from Signal Hill Insights and Ken Lagana from Audacy, about taking a holistic approach to the busi…
Published on 2 years, 3 months ago
Claritas Acquires ArtsAI, Audible's Into the Buffyverse, Google's Antitrust Case, & More
Episode 152
Here's what you need to know from this week in the business of podcasting. Over half of business owners are daily podcast listeners, study shows by Reem MakariHow Claritas Aims to Bring Google and Me…
Published on 2 years, 3 months ago
Buffy's Podcast Stake, Inclusive Leadership Makes More, APAC Marketers on Measurement & More
Episode 151
Here's what you need to know for today in the business of podcasting:Top ten popular podcasts consumed in affluent households by Brad HillOriginal Buffy the Vampire Slayer stars returning for new Aud…
Published on 2 years, 3 months ago
Podcasts Command Attention, Influencer Spend Increasing, the DoJ's Case Against Google & More.
Episode 150
Here's what you need to know for today in the business of podcasting: Influencer Spending Forecast To Grow Double-Digits This Year by Inside Audio MarketingThe Economist adds podcast subscription tie…
Published on 2 years, 3 months ago