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The Partial Attention Economy of Video Podcasting
Episode 215
When asked if they listen to full podcast episodes, watch full episodes, or watch clips, audiences surveyed gave a resounding “yes.” Tom Webster brea…
2 years, 3 months ago
Audio to Pass $75b, Spotify Announces Layoffs, NPR Hires Campbell, & More
Episode 214
Spotify Cuts 1,500 Jobs, CEO Ek Says Streamer Must Be Leaner by Lucas ShawDeloitte: Audio Market To Surpass $75 Billion In 2024.Libsyn Unveils Novemb…
2 years, 3 months ago
RAJAR's MIDAS Study, Podcast Guests Generate Revenue, Trader Joe's Podcast Advantage & More
Episode 213
Here's what you need to know from this week in the business of podcasting: RAJAR: UK Podcast Weekly Reach Has Doubled Since 2017Ad Revenue Growing Fa…
2 years, 3 months ago
Ad Revenue Beats Expectations, Black Friday Goes Omnichannel, New Podcast Documentary, & More
Episode 212
Here's what you need to know for today in the business of podcasting: Strong online sales show Black Friday was an ‘omnichannel event’ by Alex Vuocol…
2 years, 3 months ago
Podcasting's Multiplatform Future, Ad Market Growth Continues, Chili's Sonic Branding & More
Episode 211
Here's what you need to know for today in the business of podcasting: Podcasting’s Multiplatform Imperative by Steven GoldsteinInnovid study examines…
2 years, 3 months ago
Putting Success In Your Way With Video
Episode 210
With the growth of video podcasting, it’s time to re-examine how podcasting thinks about audiences watching podcasts instead of listening. Tom Webste…
2 years, 3 months ago
Australian Audio Spend Up, Stripping Podcast Ads, IGN's Realm Deal, & More
Episode 209
Here's what you need to know for today in the business of podcasting: Auddia Announces Intent to Strip Ads From PodcastsDigital audio ad spend in Aus…
2 years, 3 months ago
UK Podcast Reach Doubles, Guest Hosting Drives Revenue, Trader Joe's Podcasting Play, & More
Episode 208
Here's what you need to know for today in the business of podcasting: Rajar Midas: podcasts double weekly reach in six years by Ella SagarThe shifts …
2 years, 3 months ago
Spotify's Android Commission Rate, X Cancels MRC Audit, Adblocker Usage Rising & More
Episode 207
Here's what you need to know for today in the business of podcasting: A secret Google deal let Spotify completely bypass Android’s app store fees by …
2 years, 3 months ago
Spotify’s Global Ad Expansion, Podcasters > Social Influencers, Consumer Holiday Spending & More
Episode 206
Here's what you need to know for today in the business of podcasting:Forecast: Double-Digit Online Ad Growth For Both 2023 And 2024.Spotify Audience …
2 years, 3 months ago