Podcast Episodes
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A Rebuttal to Podcasting's "demise" & 2 Other Stories
Episode 98
This week on The Download: Advertisers and audiences refute the idea that podcasts are on the wane. NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinf…
Published on 2 years, 6 months ago
A VAST Feature Request
Episode 97
Like a kid taking a bite of his dessert before his meal is finished, I think it’s time we enter the next phase of podcast adtech even before we finish the last.Credits:Written by Bryan BarlettaEdited…
Published on 2 years, 6 months ago
Reflecting on IAB Podcast Upfront, & 2 Other Stories
Episode 96
This week: Lessons from the Podcast Upfront, the Spring 2023 MIDAS report is here, and SXM Media leaders see podcast advertising maturing.|Podcasters focus on expansion and reach despite slower ad re…
Published on 2 years, 6 months ago
How Podcast and Audio Studies are Conducted
Episode 96
In this episode, Arielle Nissenblatt and Bryan Barletta interview Tom Webster about his recent reporting: an article he wrote for Sounds Profitable called “How To Murder a Podcast” and a YouTube vide…
Published on 2 years, 6 months ago
Growing Up in Podcasting - Literally
Episode 95
This week, we have a special guest post from Newton Schottelkotte! Newt recently graduated from college this year, but do not let their age fool you - they’ve been in podcasting for seven years now, …
Published on 2 years, 6 months ago
DISQO Study Highlights the Power of Podcast Ads & 2 Other Stories
Episode 94
This week's stories: DISQO: Proving the Power of Podcast AdsElite podcasts struggle while the podcast masses thrive.Pluto TV has an ad frequency problem.
Quick Hits: Newsguard Launches World’s First J…
Published on 2 years, 7 months ago
Podcasting's Golden Ratio
Episode 93
The Edison Research Share of Ear shows podcasting’s share of daily audio listening for Americans 13+ has doubled over the last nine years. This week, Tom highlights a related statistic that shows a p…
Published on 2 years, 7 months ago
Using CTV as a Roadmap for Programmatic Audio & 3 Other Stories
Episode 92
This week's top stories: How to use CTV as a Roadmap for Programmatic AudioWhat downturn? In real terms, ad spending is doing just fine.Washington State passes sweeping health data lawResearch Roundu…
Published on 2 years, 7 months ago
Swinging for the Podcast / Audio Industry Fences
Episode 91
In this episode, we discuss baseball! The new pitch clock, our favorites teams…just kidding. We talk about what it means to swing for the fences in the podcast and audio space and the companies who a…
Published on 2 years, 7 months ago
A Key to Global Podcast Growth
Episode 90
A recent research report from Japan highlights how podcasting can grow when it germinates from a very different seed. Tom Webster breaks down the data and how it applies to podcasting everywhere Cred…
Published on 2 years, 7 months ago