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Programmatic Advertising Could Make Podcasting a $6 Billion Industry by 2026 & 7 Other Stories
Episode 16
This week: Analyst predicts programmatic will get podcasting to six billion in ad spend, the new iOS update takes care of AppleCoreMedia, Apple annou…
4 years ago
Programmatic Advertising for Buyers
Episode 15
September 22nd is officially the last day of Summer, making our third and final article in our Programmatic Summer series absolutely not late to the …
4 years ago
All We Know About Netflix's Ad Plans So Far & 9 Other Stories
Episode 14
This week: We learned something interesting about Netflix, Cross-promotions work but you might be doing them wrong, Anchor continues to be the top po…
4 years ago
100 Years of Audio Advertising
Episode 13
In this episode of Sounds Profitable: Bryan Barletta is joined by Stew Redwine in observing the anniversary of the first audio advertisement in 1922.…
4 years ago
Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?
Episode 12
There's a lot of received wisdom that says host read ads beat announcer ads in podcasting. But is this always true? Could it even be a false choice? …
4 years ago
Podcast Ad Spend Isn’t Slowing as a Recession Potentially Looms & 7 Other Stories
Episode 11
This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what…
4 years ago
The Reality of Podcast Economics: I Built an Independent Women’s Podcast Network
Episode 10
In three years, Allyson Marino built and sold her own podcast company, Lipstick & Vinyl, a network built around strong female voices. Here is Allyson…
4 years ago
The Future of Brand Safety & Suitability for Audio
Episode 10
In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes pod…
4 years, 1 month ago
Podcast Ad Delivery: Make Better Sandwiches
Episode 9
Even with the best intentions, bad ad delivery can happen. But why does it happen? Credits: Written by Bryan Barletta Edited by Tom Webster Produc…
4 years, 1 month ago
Apple Ramps Up Its In-House Podcasting Efforts & 6 other stories for August 18th 2022
Episode 8
This week: Apple’s funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalism…
4 years, 1 month ago