Podcast Episodes
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The Hero We Need: Programmatic Advertising Saves the Day w/ Benjamin Masse
Episode 7
Programmatic Advertising is so much more than we think it is. It’s been a scary term for some, but that stigma is unwarranted. Find out the ins and o…
5 years ago
How You Should Be Protecting Your Brand, and How You're Doing it Wrong w/ Moomal Shaikh
Episode 6
Brand Safety safety is often seen from the wrong angles. Algorithms that can’t detect tone and context often push advertisers away from markets where…
5 years ago
Rotten to the Core: Do You Know Who's Listening to Your Podcast? w/ James Cridland
Episode 5
Apple Core Media, Chrome, and Safari are being identified as podcast players. They’re not. What can you do to figure out how your podcast audience is…
5 years, 1 month ago
What OPAWG is Doing to Build the Podcasting Community (and What You Can do to Help) w/ Mark Steadman
Episode 4
OPAWG is working to build tools to help create a more accessible podcasting community, and is working with creators to make high fees and gatekeeping…
5 years, 1 month ago
Losing Your Cookies: Podcast Advertising and Digital Identity w/ Rishabh Jain
Episode 3
How does the loss of digital ID impact podcast advertising? Does it really matter for podcasting, or will evening the playing field between digital a…
5 years, 1 month ago
The Wild West of Podcasting and the Apple Watch, w/ Dave Zohrob
Episode 2
Was the Apple Watch double dipping numbers on podcast downloads? Did the IAB do anything to fix it? Does the fix actually help?Key Links:
Dave Zohro…
5 years, 1 month ago
Unpacking The Challenges of Geotargeting w/ Jason Hanson
Episode 1
In the world of advertising and marketing, geotargeting is an incredibly important tool. But where is geotargeting going? What’s the next stage of th…
5 years, 1 month ago