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Audio Outgrows Adspend, Recapturing TV’s Reach with Podcasts, NASA en Español
Episode 154
Here's what you need to know for today in the business of podcasting: AM/FM Radio And Podcasts Can Recapture Lost TV Reach Due To Writers/Actors Strike As 22% Of The Heavy Linear TV Audience Say They…
Published on 1 year, 7 months ago
A Holistic Approach to Podcasting | Feed Drop
Episode 153
Bryan Barletta joins E.B. Moss in this episode of Insider Interviews, also featuring Paul Riismandel from Signal Hill Insights and Ken Lagana from Audacy, about taking a holistic approach to the busi…
Published on 1 year, 7 months ago
Claritas Acquires ArtsAI, Audible's Into the Buffyverse, Google's Antitrust Case, & More
Episode 152
Here's what you need to know from this week in the business of podcasting. Over half of business owners are daily podcast listeners, study shows by Reem MakariHow Claritas Aims to Bring Google and Me…
Published on 1 year, 7 months ago
Buffy's Podcast Stake, Inclusive Leadership Makes More, APAC Marketers on Measurement & More
Episode 151
Here's what you need to know for today in the business of podcasting:Top ten popular podcasts consumed in affluent households by Brad HillOriginal Buffy the Vampire Slayer stars returning for new Aud…
Published on 1 year, 7 months ago
Podcasts Command Attention, Influencer Spend Increasing, the DoJ's Case Against Google & More.
Episode 150
Here's what you need to know for today in the business of podcasting: Influencer Spending Forecast To Grow Double-Digits This Year by Inside Audio MarketingThe Economist adds podcast subscription tie…
Published on 1 year, 8 months ago
Ad-technical Difficulties
Episode 149
This year we’re celebrating Sounds Profitable’s third anniversary with a nice slice of humble pie as we reflect on the current state of podcast adtech.Written by Bryan BarlettaEdited by Gavin GaddisS…
Published on 1 year, 8 months ago
Claritas Converts ArtsAI, The Delete Act, Importance Of Social Search, & More
Episode 148
How Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media by Jack NeffNPR adjusts to revenue realities with flat budget projections for -23/24 by Brad HillMarketers…
Published on 1 year, 8 months ago
Influencer Spend Outpaces Social, Media Mix Problems, Business Owners Overindex as Listeners, & More
Episode 147
Essential news for today in the business of podcasting: Over half of business owners are daily podcast listeners, study shows by Reem MakariThe Podcast You Want to MakeInfluencer spend is growing fas…
Published on 1 year, 8 months ago
SXM’s Brand Safety Play, ABC Audio Picks Advertisecast, Luminary Adds Ads w/Acast, & More.
Episode 146
Here's what you need to know for this week in the business of podcasting. Sirius XM, Barometer, ArtsAI Partner to Create Brand Safety and Suitability Tool.CPMs Plummet for Digital, Less so for Podcas…
Published on 1 year, 8 months ago
SXM Announces Brand Safety Tool, Podcast CPMs Hold Steadier Than Digital, & More
Episode 145
Here's what you need to know for today in the business of podcasting:Sirius XM Creates a Podcasting Brand Safety and Suitability Tool for Advertisers by Antoinette SiuWhen Data Misleads by Brian Morr…
Published on 1 year, 8 months ago