Podcast Episodes
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Back to School Opportunities, Podcasts at 7% Share of Eare in Cars, & More
Episode 144
Here's what you need to know for today in the business of podcasting: First-Ever Auto Brand “Share Of Ear” Reveals Listening Among Car Owners By Pierre BouvardSpotify to Cut Back Promotional Spending…
Published on 1 year, 8 months ago
Actually, We Love Ads
Episode 143
Tom Webster presents data from The Podcast Landscape that reinforces the value of (good) branded podcasts and what they could accomplish.Written by Tom WebsterEdited by Gavin GaddisAudio editing and …
Published on 1 year, 8 months ago
New Research on Causes of Podcast Churn, Nielsen's Podcasting Today Report & More
Episode 142
Here's what you need to know for today in the business of podcasting.
Lapsed listening and podcast churn are due to time constraints by Amrita KhalidPodcasting Today- Audience Insights from Nielsen a…
Published on 1 year, 8 months ago
Podcast Ad Spend Up 5% YoY, Branded Kids' Podcasts Prove Popular, & More
Episode 141
Essential news from this week in the business of podcasting. Word of mouth is still the best podcast promotion tool, study shows by Reem Makari Frozen's Story Will Continue In a New PodcastAudible pa…
Published on 1 year, 8 months ago
Word-of-mouth Still Best Podcast Promotion Tool, Ad Spend Continues to Grow, & More
Episode 140
Here's what you need to know for today in the business of podcasting: Word of mouth is still the best podcast promotion tool, study shows by Reem Makari New podcast studies showing growth in ad spend…
Published on 1 year, 8 months ago
Podcasting's Top Spenders in July, CTV Buyers Want Program Data, & More
Episode 139
Here's what you need to know for today in the business of podcasting: July 2023: Top spenders, movers and shakers in podcast advertisingCan the Benefits of Digital be a Rising Tide for All Audio? By …
Published on 1 year, 8 months ago
The Podcast You Want To Make
Episode 138
After talking to so many Podcast Movement attendees last week about how to grow their audience, Tom Webster asks a hard question - should you make the podcast you want to make? Written by Tom Webster…
Published on 1 year, 8 months ago
Time Spent With Podcasts Quadruples Since 2017, Dr. Seuss Coming to Wondery+, & More
Episode 137
Here's what you need to know for today in the business of podcasting:
“Share Of Ear” Q2 2023: Podcasts And AM/FM Radio Represent The Vast Majority Of Time On The “U.S. Ad-Supported Audio Clock,” Podc…
Published on 1 year, 8 months ago
29% of US Households Cancel Video Streamers, New Nickelodeon Audio Drama, & More.
Episode 136
Here's what you need to know for today in the business of podcasting.As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money by Jeremy Goldman Audibl…
Published on 1 year, 8 months ago
Updates Coming for Apple and Spotify, Podcast Ad Consideration Up, & More
Episode 135
Here's what you need to know this week in the business of podcasting:Three updates to Apple PodcastsAdvertiser Perceptions: Podcast Advertising Consideration and Spending Intention Grow to Nine-Year …
Published on 1 year, 8 months ago