Podcast Episodes
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New Spotify Partnership Program, KANTAR Looks @ Podcast Ads, & More
Episode 458
Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, the effectiveness of podcast adverti…
1 year, 8 months ago
The Offline World
Episode 478
This week, Tom offers a section of his new book, The Audience Is Listening, on marketing in the “real world”
Written and narrated by Tom Webster
Audi…
1 year, 8 months ago
Spotify 📈 Q3, Influencer Blackouts are Over, & More
Episode 457
Here's what you need to know for today in the business of podcasting: Spotify's Q3 earnings report, infleuncer spending blocks from the election are …
1 year, 8 months ago
New Media Growth During Election, Podpage Debuts Survey Tool, & More
Episode 456
Here's what you need to know for this week in the business of podcasting: iHeart's third quarter, new media moves on, and Podpage's new listener surv…
1 year, 8 months ago
Audience Data on Podcast Discovery, Industry Tracking Changes, & More
Episode 455
Here's what you need to know for this week in the business of podcasting: tracking podcast tracking, audio and video prime, and The Podscape is back.…
1 year, 8 months ago
Asking Tough Brand Safety Qs, Defining Creator vs. Influencer, & More
Episode 454
Here's what you need to know for today in the business of podcasting: the ad industry redefines influencing, big questions in brand safety, and The P…
1 year, 8 months ago
Tracking Podcast Tracking, Super Bowl is Sold Out, & More
Episode 453
Here's what you need to know for today in the business of podcasting: the Super Bowl sells out, tracking podcast tracking, and lessons from advertisi…
1 year, 8 months ago
Issues with Third-Party Pod Tracking, SXM's Podcasting Q3, & More
Episode 452
Here's what you need to know for today in the business of podcasting: a new UK podcast ranker, Q3 earnings from SXM, and how marketing executives are…
1 year, 8 months ago
Selling Podcasts with Curiosity, FTC Influencer Ad Crackdown, & More
Episode 451
Here's what you need to know for this week in the business of podcasting: new FTC crackdowns on false advertising, better podcast marketing, and shop…
1 year, 8 months ago
New IAB Guide to Selling Podcasting, Inspiring Curiosity in Podcasts, & More
Episode 450
Here's what you need to know for today in the business of podcasting: the curiosity gap and now to cross it, getting audio and podcasting on your bra…
1 year, 8 months ago