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How Branded Podcasts Might Be One Key To New Listeners
Episode 184
This week, Tom Webster takes a look at Brand Fans, and how branded podcasts could actually grow the overall audience for podcasting. Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavi…
Published on 1 year, 6 months ago
Wondery CTV Play, DTC Brands on Programmatic Audio, Did Somebody Say McDonalds?
Episode 183
Here's what you need to know for today in the business of podcasting:
Wondery launches three podcast FAST channels on Amazon Freevee by Sara Guaglione [Source]DTC Brands Experiment with Programmatic…
Published on 1 year, 6 months ago
Apple’s Podcast Advertising Potential, Netflix's Ad Frequency, UK Podcast Upfront, & More
Episode 182
Here's what you need to know for today in the business of podcasting: Apple considers selling more podcast ads by Ashley CarmanNetflix’s Answer To Subscriber Churn? Fewer Ads by Alyssa BoyleThe 25-ye…
Published on 1 year, 6 months ago
YouTube's RSS Ingestion, New Branded Podcast Study, Antiquated Keyworld Blocking, & More.
Episode 181
Here's what you need to know for this week in the business of podcasting:The Power of Brands in Podcasts, A Podcast Landscape StudySpotify’s Dave Byrne on brand safety, suitability measures.Study: li…
Published on 1 year, 6 months ago
Reframing YouTube Podcasting, CTV Measurement Needs Transparency, Millennials Love Podcasts, & More
Episode 180
Here's what you need to know for today in the business of podcasting:Confused About Video? The Listeners Aren’t! by Tom WebsterMeet the MillennialsPublishers pitch their methods for growing and engag…
Published on 1 year, 6 months ago
Keyword Blocklist Danger, Spotify’s Brand Safety Play, ARN Aims for SCA, & More
Episode 179
Here's what you need to know for today in the business of podcasting: Streaming-Powered Tools Coming to Spotify [Source]ARN takeover bid for SCA by Chris Pash [Source]Dave Byrne on Spotify’s “Sensiti…
Published on 1 year, 6 months ago
Confused About Video? The Listeners Aren’t!
Episode 178
While the podcast industry frequently debates what qualifies ‘a podcast’, data from The Podcast Landscape shows podcast listeners have a pretty consistent idea. Tom Webster breaks down that data and …
Published on 1 year, 6 months ago
YouTube's Podcast Ad Policy, B2B's Marketing Bloom, Publishers Mislabeled as MFA
Episode 177
Here's what you need to know for today in the business of podcasting:YouTube Podcasts in the UK and The Youtube Advertising Conundrum by Adam Bowie [Source]Some Black-owned publications push back on …
Published on 1 year, 6 months ago
YouTube Passes Netflix w. Teens, Targeting Gen Alpha, Public Media's Future, & More
Episode 176
Audio ads can be effective, but only if they’re not disruptive: report. By Alyssa Meyers [Source]“Without margin, there is no mission” by Ariel Shapiro [Source] What does the narrowing range of strea…
Published on 1 year, 6 months ago
Canada's Podcasting Registration, Latino Podcast Listener Data, Reinforcing Download Metric, & More
Episode 175
Here's what you need to know for this week in the business of podcasting: Joint Statement on the Continued Integrity of the Download MetricHow Spreaker Detects OutliersThe Latino Podcast Listener Rep…
Published on 1 year, 7 months ago