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Politics in Podcast Ads, Spotify Removes Ad Floor, & More

Politics in Podcast Ads, Spotify Removes Ad Floor, & More


Episode 330


Here's what you need to know for this week in the business of podcasting: Spotify gets rid of price floors for SPAN, are political ads a good fit for podcast audiences, streaming's 2024 Upfront mirro…


Published on 1 year, 6 months ago

1/3 UK Listens to Podcasts, Spotify Tests Transcripts, & More

1/3 UK Listens to Podcasts, Spotify Tests Transcripts, & More


Episode 329


Here's what you need to know for today in the business of podcasting: Spotify has debuted a transcript pilot and listen data, RAJAR has Q1 stats for audio consumption in the UK, and Digiday looks at …


Published on 1 year, 7 months ago

Spotify Removing Price Floor, New Hub for Podcast IP, & More

Spotify Removing Price Floor, New Hub for Podcast IP, & More


Episode 329


Here's what you need to know for today in the business of podcasting: Spotify is removing price floors for SPAN, Digiday finds marketers are more invested in programmatic than agencies, Brian Morriss…


Published on 1 year, 7 months ago

Podcast Upfront Recap, Audio Announcements, & More

Podcast Upfront Recap, Audio Announcements, & More


Episode 327


Here's what you need to know for today in the business of podcasting: Several big outlets covered the new IAB Podcast ad revenue report, Julie McNamara to step down from Head of Spotify Podcast Studi…


Published on 1 year, 7 months ago

IAB Podcast Revenue Report, Global Podcasting Grown, & More

IAB Podcast Revenue Report, Global Podcasting Grown, & More


Episode 326


Here's what you need to know for this week in the business of podcasting: The IAB debuts 2023 podcast revenue study, the global growth of podcasting, the importance of not ignoring 55+ demographics, …


Published on 1 year, 7 months ago

New IAB Podcast Report, Growing Podcasting's 55+ Crowd, & More

New IAB Podcast Report, Growing Podcasting's 55+ Crowd, & More


Episode 325


Here's what you need to know for today in the business of podcasting: The IAB has published the new U.S. Podcast Advertising Revenue Study, Tom Webster talks about shfiting podcast advertising to inc…


Published on 1 year, 7 months ago

Podcast Wins Pulitzer, Optimistic Advertising Budgets, & More

Podcast Wins Pulitzer, Optimistic Advertising Budgets, & More


Episode 324


Here's what you need to know for today in the business of podcasting: The golden age of podcasting is just beginning, Acast 'on track' to full-year profitability, marketers seem optimisitic about adv…


Published on 1 year, 7 months ago

The Wilford Brimley Podcast

The Wilford Brimley Podcast


Episode 323


While podcasting is popular with younger demographics, the biggest growth potential lies in audiences aged 55 and up. 



Written by Tom WebsterEdited by Gavin GaddisAudio edited by Gavin GaddisHosted by…


Published on 1 year, 7 months ago

Upcoming Podcast Upfront, Audio Creating Demand, & More

Upcoming Podcast Upfront, Audio Creating Demand, & More


Episode 322


Here's what you need to know for today in the business of podcasting: the IAB Podcast Upfront is this Thursday, Veritonic releases new study into the branding potential of phone hold music, audio's b…


Published on 1 year, 7 months ago

Podcasting Prime Minister, Global Weekly Listeners, & More

Podcasting Prime Minister, Global Weekly Listeners, & More


Episode 321


Here's waht you need to know for today in the business of podcasting: New study on podcast listening in the Phillippines, YouGov data on global podcast listening, possible reclassification of marijua…


Published on 1 year, 7 months ago





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