Podcast Episodes
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Podcasting Prime Minister, Global Weekly Listeners, & More
Episode 321
Here's waht you need to know for today in the business of podcasting: New study on podcast listening in the Phillippines, YouGov data on global podcast listening, possible reclassification of marijua…
Published on 1 year, 7 months ago
Podcast Advertising's Q1, The Safest Advertising Bet, & More
Episode 320
Here's what you need to know for this week in the business of podcasting: The IAB Tech Lab introduces new guidelines for podcast measurement, Magellan AI publishes the top podcast advertisers of Marc…
Published on 1 year, 7 months ago
Spotify's NewsFronts Debut, IAB Podcast Measurement v2.2, & More
Episode 319
Here's what you need to know for today in the business of podcasting: The IAB Tech Lab has finalized Podcast Measurement Guidelines v2.2, brands chase football marketing momentum, news orgs are done …
Published on 1 year, 7 months ago
Podcast Advertising - The Safest Bet in a Risky Landscape
Episode 318
For brands looking to earn attention, podcasts are proving they can deliver in a media landscape littered with noise.
Written by Tom WebsterEdited by Gavin GaddisAudio edited by Gavin GaddisHosted by …
Published on 1 year, 7 months ago
Podcasting in India, Q1 Revenue Growth, & More
Episode 317
Here's what you need to know for today in the business of podcasting: City Casts and the value of local focus, a new report on podcast listeners in India, Magellan AI's Q1 2024 podcast advertising be…
Published on 1 year, 7 months ago
SXM Q1 Podcast Growth, ✈️ Travel Advertising Surges, & More
Episode 316
Here's waht you need to know for today in the business of podcasting: SiriusXM has posted their Q1 earnings report, Pierre Bouvard covers the 24/18/58% rule, travel advertising is taking flight, bran…
Published on 1 year, 7 months ago
March's Top Podcast Advertisers, Growing YouTube Shorts, & More
Episode 315
Here's what you need to know for today in the business of podcasting: Magellan AI's top podcast advertisers of March, YouTube Shorts advertising revenue is trending upwards, the IAB predicts social v…
Published on 1 year, 7 months ago
Spotify Has Left the IAB, Podcast Adspend Grows in UK, & More
Episode 314
Here's what you need to know from this week in the business of podcasting: Spotify has left the IAB, That Was Us ups the cadence on rewatch podcasts, IAB UK shares data on podcast growth, a new liste…
Published on 1 year, 7 months ago
Podcasts Rival TikTok in Japan, Acast's Annual Report, & More
Episode 313
Here's what you need to know for today in the business of podcasting: Otonal has published a new survey of podcast usage in Japan, Acast has a new annual report, YouTube's CPO talks video podcasting,…
Published on 1 year, 7 months ago
UK Podcast Adspend Growth, Avoiding Marketing Fatigue, & More
Episode 312
Here's what you need to know for today in the business of podcasting: IAB UK's new ad spend report shows podcast spend increased 23% y-o-y, Signal Hill Insights debuts new benchmark study for branded…
Published on 1 year, 7 months ago