Podcast Episodes
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Download Metric Integrity, Speaker's Outlier Algorithm, Airchecks in Podcasting, & More
Episode 174
Here's what you need to know for today in the business of podcasting: Joint Statement on the Continued Integrity of the Download Metric by Bryan BarlettaKeep Calm and Detect OutliersThe bots have com…
Published on 1 year, 7 months ago
Postal Match Issues, HGTV Stars Launch Podcast Network, Improving Hispanic Targeting, & More.
Episode 173
Here's what you need to know for today in the business of podcasting: Nearly Half the Data Used for Ad Targeting is Wrong by Jack NeffHispanic Audience Measurement Requires Nuance. We’re Still Using …
Published on 1 year, 7 months ago
Latino Listener Report, Canadian Podcast Registration, Spreaker's PodUptime, & More
Episode 172
Here's what you need to know for today in the business of podcasting. The Latino Podcast Listener Report 2023Advertisers will spend $84 billion on ad fraud this year: report by Ryan BarwickHot Pod: B…
Published on 1 year, 7 months ago
Keyword Buying in Video, Authentic Hispanic Audio Campaigns, YouTube's Podcasting Potential & More
Episode 171
Here's what you need to know for this week in the business of podcasting: Dentsu, GumGum, Iris.tv build video keyword targeting capability Advertising Campaigns for Hispanic Audiences Outside October…
Published on 1 year, 7 months ago
Amazon Audio DSP Goes UK, Social Referrals Down for News ,Branded Podcast Study, & More
Episode 170
Here's what you need to know for today in the business of podcasting: Why Branded Content Could Be Bigger Than You Think by Tom WebsterWith New Ads Targeting Black And Latino Voters, Biden Campaign S…
Published on 1 year, 7 months ago
Spotify + Audiobooks, AdvertiseCast's CPM Increase, Veritonic Holiday Ad Study, & More.
Episode 169
Here's what you need to know for today in the business of podcasting: Brands Are Slowly Going Always-On With Hispanic Audiences by Catherine Perloff https://www-adweek-com.cdn.ampproject.org/c/s/www.…
Published on 1 year, 7 months ago
Why Branded Content Could Be Bigger Than You Think
Episode 168
Tom Webster takes a look at the potential for brands and podcasts, and how data shows they have even more room to grow.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted…
Published on 1 year, 7 months ago
Podcasts in Classrooms, Gen Z Adults Embrace Audio, ADL Search Ad Investigation, & More.
Episode 167
Here's what you need to know for today in the business of podcasting:Streaming video, music among Gen Z’s most popular media activities by Sara Lebow https://www.insiderintelligence.com/content/strea…
Published on 1 year, 7 months ago
Dentsu's Keyword Buying, Spotify's CTV Play, Amazon Podcast Previews Go Global, & More
Episode 166
Here's what you need to know for today in the business of podcasting: DENTSU BRINGS KEYWORD BUYING TO CONNECTED TV TO IMPROVE BRAND SAFETY AND TARGETING by Jack Neff https://adage.com/article/media/d…
Published on 1 year, 7 months ago
Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More
Episode 165
Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-laun…
Published on 1 year, 7 months ago