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Super Bowl Ad Sellout, New BBC Podcast Tool, NYT Covers LeVar, & More
Episode 194
Here's what you need to know for today in the business of podcasting: CBS is ‘virtually sold out’ of ad slots for Super Bowl 58 by Alyssa MeyersAdaptive Podcasting - open source release from BBC Rese…
Published on 1 year, 6 months ago
Interactive Audio Ads, Jolly Holiday Spending, Spotify's Audiobook Revamp, & More
Episode 193
Here's what you need to know from this week in the business of podcasting:Amazon launches interactive audio adsConsumer Shopping Habits Forecast 2019 NumbersMarketers to spend holiday budgets (mostly…
Published on 1 year, 6 months ago
A Billion for Audioboom, Branded Podcast Directory, Marketers' Big November
Episode 192
Here's what you need to know for today in the business of podcasting: Sounds Profitable launches branded podcast directory in partnership with Lower Street by Reem MakariMarketers to spend most of ho…
Published on 1 year, 6 months ago
Top September Podcast Advertisers, BBC Podcast Growth, Keeping Your Feed Fresh
Episode 191
Here's what you need to know for today in the business of podcasting: BetterHelp And Amazon Lead Monthly Ranking Of Top Podcast Advertisers. [Source]Radio beats TV: Audacy describes an audio blueprin…
Published on 1 year, 6 months ago
Brands in Audio - A New Platform for Branded Podcasts
Episode 190
How big is the branded audio space? What’s the best way to find the top production companies, the brands they represent, and what categories are gaining the most traction in the branded podcast space…
Published on 1 year, 6 months ago
GenZ Brand Recognition, Monitoring Apple Podcast Analytics, Spotify's Audiobook Evolution
Episode 189
Here's what you need to know for today in the business of podcasting: Gen Zers can recognize brands based solely on ‘sonic memes,’ report says by Alyssa MeyersAre my podcast downloads declining becau…
Published on 1 year, 6 months ago
Amazon's Interactive Audio, Positive Holiday Shopping Indicators, 2024 Programmatic Strategies
Episode 188
Here's what you need to know for today in the business of podcasting: Amazon launches interactive audio ads on both ad-supported Amazon Music and Amazon Publisher Direct on Alexa in the U.S. [Source]…
Published on 1 year, 6 months ago
Podcasting's Brand Safety Boom, Netflix Frequency Drop, Wondery Podcasts on CTV
Episode 187
Here's what you need to know for this week in the business of podcasting:Less is More: ARM’s Podcast Ad Break StudyBrand Safety, Programmatic Growth, and DAI Dominance in IAB ReportWondery Podcasts t…
Published on 1 year, 6 months ago
Podcast Ad Frequency Study, YouTube Trend Data, IAB Podcast Revenue Report, & more.
Episode 186
Here's what you need to know for today in the business of podcasting: What is the Optimal Number of Ads in an Audio Ad Break? by Lisa Prentis JacobsU.S. Podcast Advertising Revenue Study 2023: Driver…
Published on 1 year, 6 months ago
Sports Podcast Branding Potential, Phones Dominate Shopping, Spotify's Podcast Strategy
Episode 185
Here's what you need to know for today in the business of podcasting: Mobile phones are the most popular devices used to shop, report says by Alyssa MeyersHow brands can engage with the next generati…
Published on 1 year, 6 months ago