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The 25 Hour Day
Episode 235
Tom Webster explains what rocks, sand, and Duolingo can teach podcasting in how we frame listening statistics and audience behavior.
Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavi…
Published on 1 year, 5 months ago
SXSW x iHeart Awards, Skippable Ad Appeal, Keeping Child-Safe Compliant, & More.
Episode 234
Here's what you need to know for today in the business of podcasting:
The incredible shrinking podcast industry by Max Tani
TikTok reports non-skippable video ads may harm engagement by Nicola Agius
Ho…
Published on 1 year, 5 months ago
A Year in Acquisitions, YouTube Ingests RSS, Accounting for Authenticity, & More
Episode 233
Here's what you need to know for this week in the business of podcasting: Podcast Acquisitions & Investments - 2023 Industry RecapSXM Media’s Digital Audio Research RecapYouTube Launches RSS Feed Ing…
Published on 1 year, 6 months ago
Acquisition in Podcasting, Spotify Ambassador Ads, Branded Music Pitfalls
Episode 232
Here's what you need to know for today in the business of podcasting:Podcast Acquisitions & Investments - 2023 Industry Recap by Bryan Barletta
Ambassador Ads are going away.
The Untapped Potential of …
Published on 1 year, 6 months ago
RSS Live on YouTube, 2023's Average CPM, Podcast Execs on 2024 & More
Episode 231
Here's what you need to know for today in the business of podcasting:
YouTube officially allows creators to publish podcasts via RSS feeds by Reem Makari
After a tough year, podcast execs say 2024 wil…
Published on 1 year, 6 months ago
NPR's Brand Safety, SXM's Mood Ring, COPPA on Contextual, & More.
Episode 230
Here's what you need to know for today in the business of podcasting:
Sounder Analysis: NPR's News Podcasts Significantly Safer for Brands than General Population of News Podcasting
Content Mood Targe…
Published on 1 year, 6 months ago
Podcasters in Pajamas, SXM's Research Roundup, Cumulus Signs BiggerPockets & More.
Episode 229
Here's what you need to know for today in the business of podcasting: Streaming audio twice as “authentic” than TV for advertisers. Podcasts? Nine times. by Brad HilliOS 17, a writeup by Pete Birsing…
Published on 1 year, 6 months ago
Christmas Sports Sold Out, YouTube and Co-Measurement, SmartLess' Big Business, & More
Episode 228
Here's what you need to know for today in the business of podcasting: Disney nearly sold out Christmas sports ad space in early December.Simplecast Announces YouTube IntegrationSmartLess Proved Celeb…
Published on 1 year, 6 months ago
Simplecast's YouTube Integration, Barbie's Lessons for 2024, Netflix's Data Dump, & More
Episode 227
Here's what you need to know for today in the business of podcasting:Simplecast adds YouTube integration for automatic uploads by Adam ShepherdWhat marketers need to learn from breakthrough brand IP …
Published on 1 year, 6 months ago
Seasonal Podcast Ad Strategy, Streaming Audiobook Royalty Concerns, 2024 Agency Trends, & More
Episode 226
Here's what you need to know for today in the business of podcasting: Welcome to the ad-free internetSpotify's Push Into Audiobooks Sparks Concern Among Authors by Ashley CarmanThe Crucial Timing of …
Published on 1 year, 6 months ago