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Audio to Pass $75b, Spotify Announces Layoffs, NPR Hires Campbell, & More
Episode 214
Spotify Cuts 1,500 Jobs, CEO Ek Says Streamer Must Be Leaner by Lucas ShawDeloitte: Audio Market To Surpass $75 Billion In 2024.Libsyn Unveils November 2023 Podcast Advertising Rates, and 5 Developme…
Published on 1 year, 5 months ago
RAJAR's MIDAS Study, Podcast Guests Generate Revenue, Trader Joe's Podcast Advantage & More
Episode 213
Here's what you need to know from this week in the business of podcasting: RAJAR: UK Podcast Weekly Reach Has Doubled Since 2017Ad Revenue Growing Faster Than ExpectedPodcast Guesting Drives Defector…
Published on 1 year, 5 months ago
Ad Revenue Beats Expectations, Black Friday Goes Omnichannel, New Podcast Documentary, & More
Episode 212
Here's what you need to know for today in the business of podcasting: Strong online sales show Black Friday was an ‘omnichannel event’ by Alex VuocoloAd revenue is growing faster than expected, per a…
Published on 1 year, 5 months ago
Podcasting's Multiplatform Future, Ad Market Growth Continues, Chili's Sonic Branding & More
Episode 211
Here's what you need to know for today in the business of podcasting: Podcasting’s Multiplatform Imperative by Steven GoldsteinInnovid study examines impact of measurement and optimization gaps acros…
Published on 1 year, 5 months ago
Putting Success In Your Way With Video
Episode 210
With the growth of video podcasting, it’s time to re-examine how podcasting thinks about audiences watching podcasts instead of listening. Tom Webster breaks down the differences, and how the two are…
Published on 1 year, 5 months ago
Australian Audio Spend Up, Stripping Podcast Ads, IGN's Realm Deal, & More
Episode 209
Here's what you need to know for today in the business of podcasting: Auddia Announces Intent to Strip Ads From PodcastsDigital audio ad spend in Australia up 16.2% September quarter 2023Realm & IGN …
Published on 1 year, 5 months ago
UK Podcast Reach Doubles, Guest Hosting Drives Revenue, Trader Joe's Podcasting Play, & More
Episode 208
Here's what you need to know for today in the business of podcasting: Rajar Midas: podcasts double weekly reach in six years by Ella SagarThe shifts that will impact 2024’s video ad landscape by Jenn…
Published on 1 year, 5 months ago
Spotify's Android Commission Rate, X Cancels MRC Audit, Adblocker Usage Rising & More
Episode 207
Here's what you need to know for today in the business of podcasting: A secret Google deal let Spotify completely bypass Android’s app store fees by Adi Robertson and Sean HollisterBrand safety conce…
Published on 1 year, 5 months ago
Spotify’s Global Ad Expansion, Podcasters > Social Influencers, Consumer Holiday Spending & More
Episode 206
Here's what you need to know for today in the business of podcasting:Forecast: Double-Digit Online Ad Growth For Both 2023 And 2024.Spotify Audience Network expands to five new global markets by Reem…
Published on 1 year, 5 months ago
TikTok's Spotify Integration, Record Spoken Word Listenership, Podcasting's Video Dilemma, & More
Episode 205
Here's what you need to know from this week in the business of podcasting: The Spoken Word Audio Report 2023YouTube Debuts New AI Content PoliciesSaving TikTok Songs to Spotify With New IntegrationAd…
Published on 1 year, 5 months ago