Podcast Episodes
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Maximizing SXSW Podcast Potential, Opportunity @ NPR, & More
Episode 265
Here's what you need to know for today in the business of podcasting: Edward Fuller writes about how to take full advantage of the podcast-heavy SXSW sessions this year, why NPR's Collin Campbell see…
Published on 1 year, 4 months ago
Spreaker's Supporter Club, Spotify entre dans ACPM, & more
Episode 264
Here's what you need to know from today in the business of podcasting. Spreaker introduces new Supporters Club, Quill publishes 2024 Marketing Trends Report, Spotify embraces French podcasting, Busin…
Published on 1 year, 4 months ago
Super Bowl Special, Brand Marketing Growth, Slate's Best Year, & More
Episode 263
This week in the business of podcasting we collected all of the revelant news for podcasting in the world of Super Bowl advertising, branded content was on the rise as new ad product growth in 2023, …
Published on 1 year, 4 months ago
Pepsi Goes Wide, Sports Fans Love Video Podcasts, & More
Episode 262
Here's what you need to know for today in the business of podcasting:
Analysis Shows How Important Digital Audio Is Becoming For Retailers
Pepsi sat out the Super Bowl broadcast this year. That’s beca…
Published on 1 year, 4 months ago
Taylor Swift’s Podcast Influence, Upper Funnel Success, & More
Episode 261
Here's what you need to know for today in the business of podcasting:
Most B2B content marketers have trouble creating the right content for their audience by Meaghan Yuen
The Value of Measuring the U…
Published on 1 year, 5 months ago
The Subtle Key to Podcasting's Persuasiveness
Episode 260
Miles of article inches have been written about podcasting’s persuasiveness, but NPR’s Body Electric takes audience engagement to a new, physical level.
Written by Tom WebsterEdited by Bryan BarlettaA…
Published on 1 year, 5 months ago
Branded Content Surging, Building Authentic Multicultural Ads, & more
Episode 259
Here's what you need to know for today in the business of podcasting:
Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release by Lauren Vetrano
Most publishers grew t…
Published on 1 year, 5 months ago
Gen Z Ad Appeal, Slate's Podcast Success, Acast on Apple, & More
Episode 258
Here's what you need to know for today in the business of podcasting:
Acast expects short-term impact on listens from Apple update by Ella Sagar
This Year’s Super Bowl Is All About Reaching Gen Z by A…
Published on 1 year, 5 months ago
What $7m Buys in Podcasting, Brand Investment Increase, YouTube's Streaming Success, & More
Episode 257
Here's what you need to know for this week in the business of podcasting:
The following stories feature reporting specifically by The Download:
How Much Podcasting Does a 30 Second Super Bowl Spot Buy…
Published on 1 year, 5 months ago
2024 Benchmarks, Lowballing SSPs, NYT Ad Revenue Down, & More
Episode 256
Here's what you need to know for today in the business of podcasting:
The Trade Desk Plans To Lowball SSP Floor Prices
Podcast benchmarking: How did your downloads compare in 2023? By Sharon Taylor
The…
Published on 1 year, 5 months ago