Podcast Episodes
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SXSW x iHeart Awards, Skippable Ad Appeal, Keeping Child-Safe Compliant, & More.
Episode 234
Here's what you need to know for today in the business of podcasting:
The incredible shrinking podcast industry by Max Tani
TikTok reports non-skippable video ads may harm engagement by Nicola Agius
Ho…
Published on 1 year, 3 months ago
A Year in Acquisitions, YouTube Ingests RSS, Accounting for Authenticity, & More
Episode 233
Here's what you need to know for this week in the business of podcasting: Podcast Acquisitions & Investments - 2023 Industry RecapSXM Media’s Digital Audio Research RecapYouTube Launches RSS Feed Ing…
Published on 1 year, 4 months ago
Acquisition in Podcasting, Spotify Ambassador Ads, Branded Music Pitfalls
Episode 232
Here's what you need to know for today in the business of podcasting:Podcast Acquisitions & Investments - 2023 Industry Recap by Bryan Barletta
Ambassador Ads are going away.
The Untapped Potential of …
Published on 1 year, 4 months ago
RSS Live on YouTube, 2023's Average CPM, Podcast Execs on 2024 & More
Episode 231
Here's what you need to know for today in the business of podcasting:
YouTube officially allows creators to publish podcasts via RSS feeds by Reem Makari
After a tough year, podcast execs say 2024 wil…
Published on 1 year, 4 months ago
NPR's Brand Safety, SXM's Mood Ring, COPPA on Contextual, & More.
Episode 230
Here's what you need to know for today in the business of podcasting:
Sounder Analysis: NPR's News Podcasts Significantly Safer for Brands than General Population of News Podcasting
Content Mood Targe…
Published on 1 year, 4 months ago
Podcasters in Pajamas, SXM's Research Roundup, Cumulus Signs BiggerPockets & More.
Episode 229
Here's what you need to know for today in the business of podcasting: Streaming audio twice as “authentic” than TV for advertisers. Podcasts? Nine times. by Brad HilliOS 17, a writeup by Pete Birsing…
Published on 1 year, 4 months ago
Christmas Sports Sold Out, YouTube and Co-Measurement, SmartLess' Big Business, & More
Episode 228
Here's what you need to know for today in the business of podcasting: Disney nearly sold out Christmas sports ad space in early December.Simplecast Announces YouTube IntegrationSmartLess Proved Celeb…
Published on 1 year, 4 months ago
Simplecast's YouTube Integration, Barbie's Lessons for 2024, Netflix's Data Dump, & More
Episode 227
Here's what you need to know for today in the business of podcasting:Simplecast adds YouTube integration for automatic uploads by Adam ShepherdWhat marketers need to learn from breakthrough brand IP …
Published on 1 year, 4 months ago
Seasonal Podcast Ad Strategy, Streaming Audiobook Royalty Concerns, 2024 Agency Trends, & More
Episode 226
Here's what you need to know for today in the business of podcasting: Welcome to the ad-free internetSpotify's Push Into Audiobooks Sparks Concern Among Authors by Ashley CarmanThe Crucial Timing of …
Published on 1 year, 4 months ago
IAB Creator Economy Study, YouTube Postpones Co-Viewing, 2024 Ad Trends, & More
Episode 225
Here's what you need to know for today in the business of podcasting: IAB Releases First-of-Its-Kind Research Report on the Creator Economy Advertising OpportunityWhat Worked in 2023: Brands in Podca…
Published on 1 year, 4 months ago