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Embracing YouTube Podcasting, CTV's Path Through Maturity, & More
Episode 134
Here's what you need to know for today in the business of podcasting:Embracing YouTube: A Must for Today’s Podcasters by Steve Goldstein.Older Adults Make Up Just 4% Of People Featured In Ads by Karl…
Published on 1 year, 8 months ago
Updates to Spotify for Podcasters, PodcastOne to go public, & more
Episode 133
Here's what you need to know today in the business of podcasting. Changes coming to Spotify for PodcastersPodcastOne readies public offering in September by Brad HillProduct placements can drive sear…
Published on 1 year, 8 months ago
Triton Digital Integrates YouTube, new Advertiser Perceptions study, & More
Episode 132
Here's what you need to know for today in the business of podcasting:
Triton Digital Announces YouTube Integration with Podcast Metrics Westwood One - Advertiser Perceptions: Podcast Advertising Cons…
Published on 1 year, 8 months ago
Apple Partners with Linkfire, SXM partners with The Trade Desk, & More
Episode 131
Here's what you need to know today in the business of podcasting.
Three updates to Apple Podcasts Exclusive: SXM Media partners with The Trade Desk and HUMANBarry Hott on Instagram Reels over-serving…
Published on 1 year, 8 months ago
Acast Partners with Podscribe, Amazon's building an SSP, & More
Episode 130
Stories covered this week in the business of podcasting:Acast Announces Podscribe as Global Preferred Attribution Partner. Shifting Share of Ear: A nine-year comparison of radio and podcasts by Brad …
Published on 1 year, 8 months ago
Acast Partners with Podscribe, How Former Spotify Exclusives Perform, & More
Episode 129
Here's what you need to know for today in the business of podcasting: Acast Announces Podscribe as Global Preferred Attribution Partner. (Read more on the subject: In Defense of Third-Party Podcast S…
Published on 1 year, 8 months ago
Why Podcasters Should Embrace Ad Measurement, New Acast US Leadership, & More
Episode 128
Here's what you need to know today in the business of podcasting. Why Podcasters and Publishers Should Lean into Ad Measurement by Paul RiismandelAcast Supercharges US LeadershipThis year’s upfronts …
Published on 1 year, 8 months ago
Making a Podcast People Hate
Episode 127
Tom Webster shows off data from the upcoming study The Podcast Landscape in America and discusses the power of focusing a podcast to a specific audience over generic broad-reaching topics. Written by…
Published on 1 year, 8 months ago
Descript Acquires Squadcast, Australian Podcast Ad Revenue Up 64%, & More
Episode 126
Here's what you need to know from today in the business of podcasting: Descript Acquires SquadCastTop 15 podcast advertisers in AustraliaGoogle Repays Advertisers After Report of Low-Quality Ads by G…
Published on 1 year, 8 months ago
Podcasts reach 10% share of ear, Amazon's building an SSP, & more.
Episode 125
Here's what you need to know today in the business of podcasting. Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad businessShifting Share of Ear: A nine-year …
Published on 1 year, 8 months ago