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The Download for August 1st, 2023
Episode 114
This is The Download from Sounds Profitable, your daily source for the essential news of the business of podcasting, brought to you by Spreaker from iHeart. Here’s what you need to know for today, Tu…
Published on 1 year, 9 months ago
Podcast Listeners Likely Skip Radio Ads & 2 Other Stories
Episode 113
Stories covered: The Fully-Produced Podcast Ad: Are we leaving attention on the table?Spotify's Q2 Earnings CallYour favorite TV rewatch podcast is here to stay - but don’t expect any new ones.
Quick…
Published on 1 year, 9 months ago
Only Be Kind
Episode 112
Tom Webster reflects on the life of someone important to both him and audio in general, as well as a valuable lesson we can learn from how he thought about life. Written by Tom WebsterEdited by Bryan…
Published on 1 year, 9 months ago
Podcasts are Growing Globally & 2 Other Stories
Episode 111
Stories covered: U.S. podcasters are attracting more international listenersWhy a ‘podcast election’ is unlikelyAd overexposure on CTV hurts streamers as much as brands.
Quick Hits: Will Podcast Ad Re…
Published on 1 year, 9 months ago
Will Podcast Ad Revenues Double By 2025? Not Without These Five Things
Episode 110
Tom Webster looks at our most recent study, The Podcast Opportunity, and provides five key findings that point the way towards making podcasts a more vital part of ad spending.Credits:Written by Tom …
Published on 1 year, 10 months ago
FTC Cracking Down on Endorsements & 2 Other Stories
Episode 109
Articles covered: Breakdown of FTC Endorsement GuidelinesYouTube Tests Crackdown On Ad BlockersThis LinkedIn article could have been a video podcast.
Quick Hits: Spotify hits the 100,000 mark for vide…
Published on 1 year, 10 months ago
New Study Examines Buyer Perceptions of Podcast Advertising & 2 Other Stories
Episode 108
Articles covered: The Podcast OpportunitySXM Shuts down StitcherFilm and TV have collapsed over the last decade.Quick HitsLong Read- Podcasts, a hot advertising medium by Ruby Derrick ThePodcastHost.…
Published on 1 year, 10 months ago
Neither Fish Nor Fowl
Episode 107
With the upcoming release of Sounds Profitable’s study The Podcast Opportunity, Tom reflects on the idea of podcasting being considered ‘neither fish nor fowl’ in the advertising world. Credits:Writt…
Published on 1 year, 10 months ago
Spotify Shifts Podcast Strategy, & 2 Other Stories
Episode 106
Articles covered:
Quick Hits:Registration is open for next week’s Sounds Profitable webinar for the upcoming study The Podcast Opportunity: Buyer Perceptions of Podcast Advertising. The presentation …
Published on 1 year, 10 months ago
Celebrity Podcasts: Successes or Sussexes?
Episode 105
This week, Tom looks at some recent data on popular podcast genres from Pew in light of Spotify parting ways with Meghan and Harry and their podcast Archetypes. What can we learn from the past about …
Published on 1 year, 10 months ago