Podcast Episodes
Back to Search
Podcast Listeners Receptive to Political Ads & 2 Other Stories
Episode 104
This week's stories: Podcast listeners well disposed to political ads (Veritonic)Let’s Think about Podcast Consumers, Not Just ListenersCan A Million Ads Simplify Hyperlocal Audio Ads By Creating Eve…
Published on 1 year, 10 months ago
Unifying Programmatic Buying
Episode 103
Programmatic ad placement has been stuck on the waterfall for long enough. It’s time to lay the foundation for Header Bidding in podcasting.Written by Bryan BarlettaEdited by Tom WebsterAssembled wit…
Published on 1 year, 11 months ago
Spotify Downsizes 2% of Podcast Workforce & 2 Other Stories
Episode 102
Articles covered: Spotify to Slash Podcast Workforce, Combine Parcast and Gimlet Studios in New Round of Cuts“How Do We Pivot?”: Podcasting Turns to M&A and Cost-CuttingWhy advertisers are reconsider…
Published on 1 year, 11 months ago
Podcasting's Biggest Opportunity
Episode 101
Podcasting is becoming more competitive and less collegial every year. Is that a good thing, a bad thing, or just inevitable? Tom Webster suggests there is still an important job we all need to colla…
Published on 1 year, 11 months ago
Australian Podcast Ad Spend Up 13% & 3 Other Stories
Episode 100
This week on the Download: Why podcasters are selling subscriptions through third-party vendorsFuture of TV Briefing: CTV continues to be a black box to programmatic marketersPublishers large and sma…
Published on 1 year, 11 months ago
The Complicated Role of AI in Podcasting
Episode 99
There has been much concern over how podcasting will implement AI. Tom breaks down the current landscape, as well as future symbiotic relationships.
Credits:Written by Tom WebsterEdited by Bryan Barle…
Published on 1 year, 11 months ago
A Rebuttal to Podcasting's "demise" & 2 Other Stories
Episode 98
This week on The Download: Advertisers and audiences refute the idea that podcasts are on the wane. NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinf…
Published on 1 year, 11 months ago
A VAST Feature Request
Episode 97
Like a kid taking a bite of his dessert before his meal is finished, I think it’s time we enter the next phase of podcast adtech even before we finish the last.Credits:Written by Bryan BarlettaEdited…
Published on 1 year, 11 months ago
Reflecting on IAB Podcast Upfront, & 2 Other Stories
Episode 96
This week: Lessons from the Podcast Upfront, the Spring 2023 MIDAS report is here, and SXM Media leaders see podcast advertising maturing.|Podcasters focus on expansion and reach despite slower ad re…
Published on 1 year, 11 months ago
How Podcast and Audio Studies are Conducted
Episode 96
In this episode, Arielle Nissenblatt and Bryan Barletta interview Tom Webster about his recent reporting: an article he wrote for Sounds Profitable called “How To Murder a Podcast” and a YouTube vide…
Published on 1 year, 11 months ago