Podcast Episodes

Social Transformation and Brands

Season 1 Episode 29

First part of a multi-episode discussion of what changed to cause the need for agile brands. Social media, in its broadest sense, has transformed commerce, marketing, media relations, and our relatio…

Published on 6 years, 4 months ago

Letting Go in Order to Have Deeper Customer Relationships

Season 1 Episode 28

Our last episode on the subject of what sets agile brands apart. Agile brands have a two-way relationship with their customers, particularly their best and most loyal ones. What does this mean? Brand…

Published on 6 years, 4 months ago

Staying Nimble by Always Listening

Season 1 Episode 27

Continuing our discussion of what sets agile brands apart. “The customer is always right” is a cliché we’ve all heard countless times. It’s vital to listen to our customers so we can understand what …

Published on 6 years, 5 months ago

Using Data to Drive Deeper Insights

Season 1 Episode 26

Many companies got on the “big data” bandwagon early, driving it on a path of growth that IDC predicts will reach in excess of $200 billion by 2020. Many realized that with big data came a lot of tou…

Published on 6 years, 5 months ago

Telling Genuine Stories with Your Brand

Season 1 Episode 25

Learn more about your ad choices. Visit megaphone.fm/adchoices

Published on 6 years, 5 months ago

Open Dialogue with Customers

Season 1 Episode 24

We all hear about engagement, but what does it really mean? To many digital marketers, it’s a metric to be reported. Consumers rarely view engagement in the same way, or think of it all. In an era wh…

Published on 6 years, 5 months ago

The Duality of the Agile Brand

Season 1 Episode 23

While some things need to stay the same in a brand, a truly Agile one needs to evolve over time. There are two ways to look at how an audience changes over the life of a brand. First, you can look at…

Published on 6 years, 6 months ago

Constants and the Agile Brand

Season 1 Episode 22

Once when I was speaking on the topic of agile marketing at a conference, someone asked a question that should be addressed here: Doesn’t it go against the fundamentals of branding to be so agile, an…

Published on 6 years, 6 months ago

Special Episode: Data Untangled with Jennifer Kling and Ram Palaniappan of TEKsystems

Season 1 Episode 21

This special episode is generously brought to you by TEKSystems.

Every organization has a not-so-secret weapon: data. It’s incredibly valuable information generated from every aspect of the enterpris…

Published on 6 years, 6 months ago

What is an agile brand?

Season 1 Episode 20

Having discussed what agile is and means, let’s talk more specifically about the current state of branding, and what I’ve defined as the Agile Brand. Agility is built on principles of sprints and opt…

Published on 6 years, 6 months ago