Podcast Episodes

Agile Brand Value 3

Season 1 Episode 38

I go through the Agile Brand Manifesto and talk about valuing staying true to company values over doing what you can to generate profits.

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Published on 6 years, 2 months ago

Agile Brand Value 2

Season 1 Episode 37

I go through the Agile Brand Manifesto and talk about valuing dialogue with customers over broadcasting one-way marketing messages.

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Published on 6 years, 2 months ago

Agile Brand Value 1

Season 1 Episode 36

I go through the Agile Brand Manifesto and talk about valuing long-term customers over short-term sales.

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Published on 6 years, 3 months ago

Brands and Agile Marketing

Season 1 Episode 35

Last part of a multi-episode discussion of what changed to cause the need for agile brands. Data is readily available and plentiful, which empowers businesses to make quicker decisions that are infor…

Published on 6 years, 3 months ago

Special Episode: From Monolith to Microservice

Season 1 Episode 34

This special episode is generously brought to you by TEKSystems.

Competitive advantage is the name of the game. In a marketplace where disruption is constant, enterprises are eager to use technology …

Published on 6 years, 3 months ago

Brands and the Modern Customer Experience

Season 1 Episode 33

Fifth part of a multi-episode discussion of what changed to cause the need for agile brands. Customers are device-agnostic, always-connected, and want personalized relationships with brands. Successf…

Published on 6 years, 3 months ago

Brands and Exponential Technologies

Season 1 Episode 32

Fourth part of a multi-episode discussion of what changed to cause the need for agile brands. Exponential technologies using AI and Machine Learning allow us to truly personalize and customize experi…

Published on 6 years, 3 months ago

Brands and Market Disruption

Season 1 Episode 31

Third part of a multi-episode discussion of what changed to cause the need for agile brands. Continual market disruption has created a need for a more agile approach to branding, marketing, and the …

Published on 6 years, 4 months ago

Brand as Experience

Season 1 Episode 30

Second part of a multi-episode discussion of what changed to cause the need for agile brands. Unlike the “Mad Men” days of advertising, it’s not enough to send one-way messages. Successful brands don…

Published on 6 years, 4 months ago

Social Transformation and Brands

Season 1 Episode 29

First part of a multi-episode discussion of what changed to cause the need for agile brands. Social media, in its broadest sense, has transformed commerce, marketing, media relations, and our relatio…

Published on 6 years, 4 months ago