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#449: Making better proposals with Joe Ardeeser, Smart Pricing Table
#449: Making better proposals with Joe Ardeeser, Smart Pricing Table

Season 5 Episode 449

Today we’re going to talk about proposals - love them or hate them, they are a requirement for so many companies, consultancies, and consultants to g…

2 years, 6 months ago

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#448: Creating a strikingly different brand with Dharma Pachner, Contrast & Co.
#448: Creating a strikingly different brand with Dharma Pachner, Contrast & Co.

Season 5 Episode 448

I’m excited to bring you the latest in a multi-part series sponsored by Contrast & Co., an award-winning brand strategy and communications agency det…

2 years, 7 months ago

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#447: Innovation in content marketing with Deane Barker, Optimizely
#447: Innovation in content marketing with Deane Barker, Optimizely

Season 5 Episode 447

I am here at Opticon 2023, Optimizely’s annual conference, here in San Diego, California where there have been a lot of exciting announcements, and w…

2 years, 7 months ago

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#446: Planning marketing headcount budgets for 2024 with Sue Keith, Ceres Talent
#446: Planning marketing headcount budgets for 2024 with Sue Keith, Ceres Talent

Season 5 Episode 446

In this special episode, brought to you by Ceres Talent, a marketing staffing agency run by modern-day marketing matchmakers, we’re going to talk abo…

2 years, 7 months ago

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#445: Headless commerce with Jim Tattersall, Rotate
#445: Headless commerce with Jim Tattersall, Rotate

Season 5 Episode 445

Today we’re going to talk about headless commerce, what it is, how to do it well, and why it is making sense for more and more brands.

To help me disc…

2 years, 7 months ago

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#444: Personalizing the Customer Loyalty Experience with Andy Hermo, iSeatz
#444: Personalizing the Customer Loyalty Experience with Andy Hermo, iSeatz

Season 5 Episode 444

According to a recent report titled “The Tipping Point for Travel Loyalty in 2023” from iSeatz, while 61% of consumers believe that the loyalty progr…

2 years, 7 months ago

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#443: Building a HIPAA-compliant martech stack with Ray Mina, Freshpaint
#443: Building a HIPAA-compliant martech stack with Ray Mina, Freshpaint

Season 5 Episode 443

In December of 2022, digital marketers in the healthcare industry were impacted by an expanded definition of PHI or personal health information in th…

2 years, 7 months ago

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#442: Share your message on the right channel with Jonathan Rivera, ResultsLeader.fm Podcast
#442: Share your message on the right channel with Jonathan Rivera, ResultsLeader.fm Podcast

Season 5 Episode 442

Today we’re going to talk about the power of finding the right channel to share your expertise with others, while finding ways to continually learn m…

2 years, 7 months ago

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#441: Customer feedback that benefits everyone with Adam Alfia, Real Time Feedback
#441: Customer feedback that benefits everyone with Adam Alfia, Real Time Feedback

Season 5 Episode 441

Today we’re going to talk about using customer feedback effectively, and how businesses can take the wealth of information they collect from their cu…

2 years, 7 months ago

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#440: Optimizing internal processes to improve CX with Nikhil Nandagopal, Appsmith
#440: Optimizing internal processes to improve CX with Nikhil Nandagopal, Appsmith

Season 5 Episode 440

Today we’re going to talk about how focusing on internal processes can provide both internal and external benefits to a business.

To help me discuss t…

2 years, 7 months ago

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