Podcast Episodes

What is agile?

Season 1 Episode 18

Although this topic could take up an entire podcast on its own, this episode briefly discusses what agile methodology is, and how it applies to marketing and branding.

Learn more about your ad choice…

Published on 6 years, 6 months ago

Brand as Relationship

Season 1 Episode 17

The fourth and current stage of the evolution of brands. As more and more brands have adopted the experience approach, it has become clearer that a one-off moment in time is not enough to cement bran…

Published on 6 years, 7 months ago

Brand as Experience

Season 1 Episode 16

The third stage in the evolution of brands. With increased competition, and consumer preference for more tailored products and services, brands were forced to differentiate themselves beyond occupyin…

Published on 6 years, 7 months ago

Brand as Idea

Episode 15

The second stage in the evolution of brands. With increasing competition from mass production, mass advertising, and mass media in general, the need for brands to be more than an object came along. A…

Published on 6 years, 7 months ago

Brand as Object

Episode 14

The first stage in the evolution of brands. Our use of logos to represent companies, organizations, or individuals is based on a long history that originates with the very beginning of written commun…

Published on 6 years, 7 months ago

Cars and Branding

Episode 13

I discuss how I first fell in love with the concept of branding, at a rather young age, and through my appreciation for cars. Auto branding taught me hierarchy, positioning, and many more things.

Lea…

Published on 6 years, 8 months ago

Branding and Relevance

Episode 12

In order for a brand to be strong, it must remain relevant or find a way to be culturally relevant in the moment.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Published on 6 years, 8 months ago

Special Episode: The Digital Revolution with Burk Buechler of TEKsystems

Episode 11

This special episode is generously brought to you by TEKSystems.

After decades of struggling to fully understand consumers, they now hold the key to complete enlightenment: customer data. Armed with …

Published on 6 years, 8 months ago

Branding and Focus

Episode 10

“Our audience is everyone.” If I had a nickel for every time I’ve heard that sentence after asking a marketer or executive, I’d be a very rich man. Instead, in order for a brand to be successful, it …

Published on 6 years, 8 months ago

Branding and Substance

Episode 9

For a brand to be strong and have lasting success, it must have substance. We can describe substance in two ways: 1) an ideology which is clearly articulated in the way an organization conducts busin…

Published on 6 years, 8 months ago