Podcast Episodes
Back to SearchAttracting the Right Customers with Your Brand
Episode 8
When branding is done well, it differentiates your organization in a way that targets the right audiences and drives the right customers to your brand.
Learn more about your ad choices. Visit megapho…
Published on 6 years, 9 months ago
Branding and Expectation-Setting for Customers
Episode 7
A good brand allows potential customers, employees, and other audiences to understand what they should expect before they make a purchase. When done well, this combination of messaging and visuals he…
Published on 6 years, 9 months ago
Brands and Value Creation for the Organization
Episode 6
Successful brands can create their own intrinsic value to an organization. In this episode, we discuss how the value created by a brand creates many internal and external opportunities beyond marketi…
Published on 6 years, 9 months ago
Branding for Differentiation and Competitive Advantage
Episode 5
While it may seem obvious, setting your brand apart from the competition is often easier said than done. Successful brands think beyond purely aesthetic or surface differentiation and find ways to me…
Published on 6 years, 9 months ago
Your Brand is Continually Evolving
Gone are the days of "set it and forget it" with your brand. Instead, you need to embrace a continually evolving landscape where your customers, employees and competitors are continually in motion.
L…
Published on 6 years, 9 months ago
Your Brand is a Relationship
Episode 3
Successful brands understand that customers have unlimited choices, and a two-way relationship keeps you top of mind with consumers. This is not far-fetched or unrealistic when brands approach it by …
Published on 6 years, 10 months ago
Your Brand is more than a Logo
Episode 2
As Jeff Bezos famously said, "your brand is what people say about you when you're not in the room." While much effort is spent on logos, brand guidelines, and messaging structures, if your brand does…
Published on 6 years, 10 months ago
Your Brand is a Vocabulary
Episode 1
How do you create a vocabulary that people inside and outside your organization will want to adopt and use to talk about you? If you create it well, it will be something that employees are able to ea…
Published on 6 years, 10 months ago