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#28 Letting Go in Order to Have Deeper Customer Relationships
Season 1
Episode 28
Published 6 years, 10 months ago
Description
Our last episode on the subject of what sets agile brands apart. Agile brands have a two-way relationship with their customers, particularly their best and most loyal ones. What does this mean? Brand development and marketing still belong to the company doing the marketing. However, being agile means giving a little bit away in order to get more in return.
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