Podcast Episodes

Scaling a brand while maintaining local differentiation with Renaud Delaquis, Coastline Academy

Season 7 Episode 762

With customer expectations constantly evolving, how can large organizations avoid using obsolete methods and instead embrace agility to thrive and drive meaningful growth?

Agility requires both adapt…

Published on 1 month, 4 weeks ago

Intuit Mailchimp's Diana Williams on moving from fragmentation to holiday sales success

Season 7 Episode 778

During the chaos of the holiday season, is it possible for small retailers to turn their fragmented customer data into a perfectly timed, personalized marketing, or are they destined to just add to t…

Published on 1 month, 4 weeks ago

Treasure Data CEO Kaz Ohta and CMO Karen Wood on the AI-driven reinvention of marketing

Season 7 Episode 761

What if the very foundation of your marketing cloud, the one you've spent years building, is at worst actually giving your AI amnesia, and at best missing key opportunities to connect with your custo…

Published on 1 month, 4 weeks ago

Nestle's Daniel Damasio on successful marketing transformation that is both global and local

Season 7 Episode 760

When customers continually demand hyper-local relevance, is the concept of a "global brand" an asset or a liability?

Agility requires not just the ability to pivot, but the intelligence to know *when…

Published on 2 months ago

Transcend's Phyllis Fang on personalization utilizing data privacy by design

Season 7 Episode 759

With AI making it easier than ever to generate content, and consumers demanding more privacy than ever, is the promise of true 1:1 personalization now an impossible myth?

Agility requires both adapta…

Published on 2 months ago

Lovesac CEO Shawn D. Nelson on building a resilient brand in an uncertain world

Season 7 Episode 758

What if bankruptcy, a global financial crisis, and other hurdles along the way aren’t the end of your brand, but instead a way to help you define what it truly is?

Agility requires a willingness to e…

Published on 2 months ago

Funnel CEO Fredrik Skantze on the evolution of marketing measurement

Season 7 Episode 757

Marketing is quickly evolving - is your team agile enough to navigate the waters of evolving customer expectations, best practices in marketing measurement, and the rise of AI?
Agility requires more t…

Published on 2 months ago

Eagle Eye CRO Jeff Baskin on maximizing your retail media network strategy

Season 7 Episode 756

Are retailers leaving money on the table by treating retail media networks as just another advertising channel, rather than a strategic lever for growth and profitability?
Agility requires a willingne…

Published on 2 months, 1 week ago

Sitecore CMO Michelle Boockoff-Bajdek and Microsoft's Talisha Padgett on designed intelligence for marketing

Season 7 Episode 755

In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with?

Today, we're going to talk about the intentional design of our mark…

Published on 2 months, 1 week ago

Robin Ross on what happens to retail when your best customers are AI agents

Season 7 Episode 754

What if your perfectly crafted brand message, your multi-million dollar ad campaign, and your carefully designed user experience are completely ignored by your next customer... because your next cust…

Published on 2 months, 1 week ago