Podcast Episodes

Wrike CMO Christine Royston on building marketing teams for agility

Season 7 Episode 753

Is your marketing organization built for disruption or doomed to be disrupted?

Agility requires both rapidly responding to market changes while also anticipating and shaping your products or services…

Published on 2 months, 2 weeks ago

Microsoft Azure Core CTO Marcus Fontoura on innovation and the platform mindset

Season 7 Episode 752

Is your organization truly agile, or are you still clinging to outdated processes and siloed teams instead of a platform mindset?
Agility requires a fundamental shift in mindset, embracing collaborati…

Published on 2 months, 2 weeks ago

Traject Data CEO Rochelle Thielen on the role of data in retail

Season 7 Episode 751

In today's hyper-competitive retail landscape, is it even possible to build a sustainable brand without a thorough, real-time understanding of your customer and your market?

Agility requires more tha…

Published on 2 months, 2 weeks ago

The strength of physical marketing in the digital age with Corin Mills, Moo

Season 7 Episode 750

With all the fragmentation in the media landscape, how can brands cut through the digital noise and create meaningful connections with their customers... without resorting to yet another intrusive po…

Published on 2 months, 3 weeks ago

Using identity resolution for stronger customer relationships with Andrew Frawley, CEO of Data Axle

Season 7 Episode 749

Are you building a brand that's building customer relationships—and the data behind them—to last or one that's just trying to keep up with today’s omnichannel consumer?

Agility requires not just reac…

Published on 2 months, 3 weeks ago

Building a strong AI-supported content strategy with Matt Blumberg, Markup AI

Season 7 Episode 748

How can large organizations harness the power of AI for content creation while simultaneously mitigating the risks that come with exponentially scaling content volume and velocity?

Agility requires a…

Published on 2 months, 3 weeks ago

Building a strong content strategy by listening to customers with Chip Lewis, Shutterfly

Season 7 Episode 747

Is your content strategy guided more by hunches than data?
Agility requires being nimble enough to adapt everything from a single post to key components of your content strategy based on how real cus…

Published on 2 months, 3 weeks ago

Personalizing the DTC customer experience with Kelly Soligon, Microsoft

Season 7 Episode 746

In a world saturated with marketing messages, how can brands cut through the noise and create truly resonant experiences that go beyond transactions to create genuine, long-term customer relationship…

Published on 2 months, 4 weeks ago

Digital experience analytics and VOC with Dave Anderson, Contentsquare

Season 7 Episode 745

Is your brand agile enough for the changing expectations of your customers in a world increasingly driven by AI?

Agility requires more than just fast reactions; it demands proactive adaptation, conti…

Published on 3 months ago

Journey management and driving business results with Mark Smith and Raymond Gerber, Institute for Journey Management

Season 7 Episode 744

The customer journey guides the lifetime value of our most important audiences, yet how do we ensure that we are planning, mapping, managing, and optimizing these journeys effectively?

Agility requir…

Published on 3 months ago