Podcast Episodes

#772: Contentful CMO Elizabeth Maxson on AI-augmented human creativity in marketing

Season 7 Episode 772

With increased AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting?

Contentful, in partnership with Atlantic Insights, The Atlantic’s…

Published on 1 month, 1 week ago

Design Systems as a Digital Transformation Catalyst with Nigel Dennis, The Office of Experience

Season 7 Episode 771

What if the very system you invested in to create brand consistency and efficiency is now the biggest thing slowing down your digital transformation and costing you innovation?

Agility requires more …

Published on 1 month, 1 week ago

Constant Contact CEO Frank Vella on how B2B marketers and SMBs can partner for success

Season 7 Episode 770

Is the increasing investment in marketing by SMBs a sign of growth and optimism, or is it masking a deeper struggle with confidence and effectiveness?

Agility requires not only adapting to the rapid …

Published on 1 month, 2 weeks ago

Zoom CMO Kim Storin on why growth problems are often brand problems

Season 7 Episode 769

In a world obsessed with conversion rates and customer acquisition costs, have we forgotten the one thing that actually makes both of them better?
Agility requires more than just the ability to react …

Published on 1 month, 2 weeks ago

Infios Chief Innovation Officer Eugene Amigud on use-case driven success with AI

Season 7 Episode 768

How can large organizations embrace the speed and adaptability of a startup while navigating the complexities of established processes and legacy systems, especially in the rapidly changing world of …

Published on 1 month, 2 weeks ago

Krisp.ai Co-Founder Arto Minasyan on strategic adoption of AI

Season 7 Episode 767

What if your customers could talk directly to your brand, without scaling your your customer service teams to a 1:1 capacity?

This episode is brought to you by Krisp.ai, the all-in-one voice AI that …

Published on 1 month, 2 weeks ago

Square CMO Lindsey Irvine on connecting with customers through community-driven storytelling

Season 7 Episode 766

As we’re increasingly inundated with AI-generated content and algorithm-driven ads, what’s more powerful: yet another new technology, or the authentic voice of the small business owner on the corner?…

Published on 1 month, 3 weeks ago

Hexagon AB's George Chang on building a unified system of marketing measurement

Season 7 Episode 765

When it comes to your digital experience, how often does a ‘great idea’ from a senior leader’s gut feeling get completely dismantled by actual user data?
Agility requires the willingness to be wrong a…

Published on 1 month, 3 weeks ago

Closing the gap between brand promise and brand experience with Mark Wagner, Horizontal Digital

Season 7 Episode 764

What if your brand's voice is drifting off-key in the ears of your customers, and you're the last one to know?

Agility requires more than just rapid execution; it demands a real-time, nuanced underst…

Published on 1 month, 3 weeks ago

Pega CTO Don Schuerman on how AI can pay down tech debt and accelerate digital transformation

Season 7 Episode 763

Pega provides the leading AI-powered platform for enterprise transformation. The world’s most influential organizations trust Pega’s technology to reimagine how work gets done by automating workflows…

Published on 1 month, 3 weeks ago