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Forrester's Chuck Gahun on AI agents as decision makers in the buyer's journey
Season 8 Episode 881
What if your next customer isn't a person, but an AI agent acting on their behalf? And what if that agent is evaluating your brand on a purely logica…
1 month, 1 week ago
Salesforce's Nitin Mangtani on how AI is evolving on-site search
Season 8 Episode 880
What if the most common point of failure in your digital customer experience: the 'no results found' page, could become your greatest opportunity for…
1 month, 1 week ago
From PegaWorld: enGen's Richard Rutkowski on moving agentic AI from theoretical to practical
Season 8 Episode 879
Most leaders think about AI as a tool to analyze data or assist with tasks. But what happens when your AI becomes an autonomous agent, not just provi…
1 month, 1 week ago
Twilio's Vanessa Thompson on moving to a unified view of your customers
Season 8 Episode 878
What if the marketing funnel, the foundational model we've relied on for decades, is fundamentally flawed and actively misleading us about what our c…
1 month, 1 week ago
From PegaWorld: Unum CIO & CDO Shelia Anderson on AI-augmented enterprise modernization
Season 8 Episode 877
What if the biggest barrier to your company's transformation isn't your legacy technology, but your legacy thinking about it?
Today, we are at PegaWor…
1 month, 2 weeks ago
From PegaWorld: Pega's Tara DeZao on marketing ROI with agentic AI
Season 8 Episode 876
We're told AI will revolutionize marketing, but many leaders are finding it just creates more content chaos and operational risk. Is the answer more …
1 month, 2 weeks ago
From PegaWorld: Pega CTO Don Schuerman on AI ambitions versus reality
Season 8 Episode 875
Nearly every marketing leader has been told to "do more with AI" — and many of them are now sitting on a pile of pilots, a growing bill, and not much…
1 month, 2 weeks ago
Mavlers' Matt Kelly on Lifecycle Marketing in the AI Era
Season 8 Episode 874
How many marketing leaders can confidently tell their CEO which specific AI use cases are actually driving revenue right now, and which ones are just…
1 month, 3 weeks ago
Brillio's Kathleen Ulrich and Anuj Mathur on moving from personalization to agentic transformation
Season 8 Episode 873
What if the future of marketing isn’t about creating better campaigns, but about designing intelligent agents that render campaigns obsolete?
Agility …
1 month, 3 weeks ago
From CRMC: Phaedon's Jaclyn Wands on humanizing loyalty in an AI-driven world
Season 8 Episode 872
As brands invest billions in AI to personalize the customer experience, are they inadvertently creating a more transactional, less human relationship…
1 month, 3 weeks ago