Podcast Episodes
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CAT-alogues & DOG-alogues: Pet Marketing
Season 14 Episode 19
This week, we talk about Pet Marketing.
The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no object.
We’…
1 year ago
Bookmarks 2025
Season 14 Episode 18
This week, it’s our annual “Bookmarks” episode.
We read a lot of books to research this show, and often we stumble on great stories that don’t fit our…
1 year, 1 month ago
Seizing The Moment
Season 14 Episode 17
This week, we look at how the marketing industry seizes pop culture moments.
We’ll talk about a website that got national attention by making a bold p…
1 year, 1 month ago
A Moment I'll Never Forget: The Power of PSAs
Season 14 Episode 16
This week, we look at public service announcements.
PSAs have to compete with - not just other PSAs - but with all other commercials out there.
And do …
1 year, 1 month ago
Brand Strategist & Author Peter Wilken
Season 14 Episode 1019
Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-re…
1 year, 1 month ago
Interview with Author & Arkells Frontman Max Kerman
Season 14 Episode 1018
Arkells frontman Max Kerman has written his first book, “Try Hard: Creative Work in Progress.” Max talks about what a lead singer for a band does all…
1 year, 1 month ago
Brand, James Brand
Season 14 Episode 15
It was big news recently that Amazon is taking over creative control of the James Bond franchise.
So this week, we look at how James Bond has been emp…
1 year, 1 month ago
Commercial Outtakes & Bloopers
Season 14 Episode 14
This week, we have some fun and listen to commercial outtakes.
Just like the movies, there are multiple takes, lots of pressure, and mistakes happen.
S…
1 year, 2 months ago
Two Minutes For Looking So Good: Star Athlete Endorsements
Season 14 Episode 13
This week, we’ll tell the stories behind some of the most famous – and infamous – sports star endorsements of all time.
We’ll talk about a Rocket Rich…
1 year, 2 months ago
Busiest Day Of The Year
Season 14 Episode 12
This week, we ask an interesting question:
What is the busiest day of the year for pizza delivery companies, Airbnb, Emergency Rooms, Maternity Wards,…
1 year, 2 months ago