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The Phrase That Pays: Marketing Contests
Season 14 Episode 45
Marketing contests can be tricky business.
On one hand, contests can be designed to help companies achieve certain business goals.
On the other hand, c…
10 months, 2 weeks ago
Billboards Are Always In Bloom
Season 14 Episode 44
From our Season 12 Archives,
Billboards are one of the biggest creative challenges in the marketing world.
They need to be seven words or less.
They nee…
10 months, 3 weeks ago
Bookmarks
Season 14 Episode 43
Another favourite from our Season 12 Archives.
This week it’s our annual Bookmarks episode.
I read a lot of books to research Under The Influence. But …
11 months ago
Hitting The Road With Marketing Mobiles
Season 14 Episode 42
From our Season 12 Archives... another favourite.
You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on …
11 months, 1 week ago
Johnny Wants The Jet: The Loopy World of Loop Holes
Season 14 Episode 41
There are some very interesting loopholes in the world of marketing.
Because businesses are always looking for an upper hand in a competitive category…
11 months, 2 weeks ago
Touch The Pickle: Marketing Gender Equality
Season 14 Episode 40
If you searched the question:
“What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins.
But that’s …
11 months, 3 weeks ago
Nashville Songwriter Gary Burr Pens A Novel About A Fictional Beatles Reunion
Season 14 Episode 39
The Beatlology Interviews (Season 2, Episode 1)
What if John Lennon had never died in 1980. What if George Harrison was still with us? What would it h…
11 months, 3 weeks ago
Allure of Bad-Ass Advertising: Anti Heroes
Season 14 Episode 38
20th century movies and TV shows were dominated by the traditional “hero.”
With high morals and an ethical code of honour.
The 21st century has a diffe…
1 year ago
Tools for the Family Jewels: Gender Bending Brands
Season 14 Episode 37
From our Season 12 Archives...
This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approa…
1 year ago
Hard Days & Golden Knights: The World of Brand Twins
Season 14 Episode 36
From our Season 12 Archives.
Even though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies end up…
1 year ago