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Seizing The Moment
Season 14 Episode 17
This week, we look at how the marketing industry seizes pop culture moments.
We’ll talk about a website that got national attention by making a bold p…
10 months, 2 weeks ago
A Moment I'll Never Forget: The Power of PSAs
Season 14 Episode 16
This week, we look at public service announcements.
PSAs have to compete with - not just other PSAs - but with all other commercials out there.
And do …
10 months, 3 weeks ago
Brand Strategist & Author Peter Wilken
Season 14 Episode 1019
Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-re…
10 months, 3 weeks ago
Interview with Author & Arkells Frontman Max Kerman
Season 14 Episode 1018
Arkells frontman Max Kerman has written his first book, “Try Hard: Creative Work in Progress.” Max talks about what a lead singer for a band does all…
11 months ago
Brand, James Brand
Season 14 Episode 15
It was big news recently that Amazon is taking over creative control of the James Bond franchise.
So this week, we look at how James Bond has been emp…
11 months ago
Commercial Outtakes & Bloopers
Season 14 Episode 14
This week, we have some fun and listen to commercial outtakes.
Just like the movies, there are multiple takes, lots of pressure, and mistakes happen.
S…
11 months, 1 week ago
Two Minutes For Looking So Good: Star Athlete Endorsements
Season 14 Episode 13
This week, we’ll tell the stories behind some of the most famous – and infamous – sports star endorsements of all time.
We’ll talk about a Rocket Rich…
11 months, 2 weeks ago
Busiest Day Of The Year
Season 14 Episode 12
This week, we ask an interesting question:
What is the busiest day of the year for pizza delivery companies, Airbnb, Emergency Rooms, Maternity Wards,…
11 months, 3 weeks ago
Brand Envy #Canada
Season 14 Episode 11
This week, we thought it would be timely to retrieve this episode from our archives. A Brand Envy episode in celebration of Canadian brands. We’ll lo…
1 year ago
Orchestrating Elections: Political Campaign Songs
Season 14 Episode 10
This week, we take a look at one of the tools of political marketing – the campaign song.
Politicians have used songs going all the way back to at lea…
1 year ago